MarTech Manager: Data-Driven Marketing Tech Lead

Western Governors University

Salt Lake City (UT)

On-site

USD 75,000 - 113,000

Full time

14 days+

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Benefits offered by this job

Bonuses

Medical, dental, vision insurance

Health savings account (HSA)

Job summary

Western Governors University is seeking a Marketing Technology Manager to oversee the development, implementation, and optimization of our marketing technology stack from our Salt Lake City headquarters. You will align digital solutions with business goals and work closely with Marketing, Engineering, and Procurement to drive impact.

The ideal candidate has 3+ years in Martech or product management, strong knowledge of CMS, CDPs, tag management, and AI-enabled marketing tools, and a proven

Qualifications

BA/BS in a related field is required or equivalent experience.
3+ years of experience in Martech or product management roles.
Experience with marketing technology stack and product management.
Ability to translate business needs into technical requirements and user stories.

Responsibilities

Oversee development, implementation, and optimization of marketing technology tools.
Collaborate with stakeholders and developers to align digital solutions with business goals.
Define technical roadmap and backlog for tools and ensure delivery.
Evaluate third-party software and manage vendor relationships and costs.

Skills

Martech tools

Content management

Tag management

Customer data platforms

Automation SaaS

AI capabilities

Cross-functional leadership

Education

BA/BS in related field

Tools

Adobe

Atlassian

Marketing products

Job description

The ideal candidate has 3+ years in Martech or product management, strong knowledge of CMS, CDPs, tag management, and AI-enabled marketing tools, and a proven

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