Marketing Technology Soultions Manager

Alpine Solutions Group; Hillsborough Township (NJ); On-site; USD 100,000 - 130,000; Full time

Job summary

A leading pharma marketing firm in New Jersey seeks a Martech Solutions Manager to drive the strategic planning and implementation of marketing technology platforms. The ideal candidate will have extensive experience in pharma marketing operations, particularly with martech scaling and change management. Key responsibilities include overseeing platform rollouts, collaborating with stakeholders, and optimizing omnichannel capabilities to enhance campaign effectiveness and customer engagement.

Qualifications

• 7-10 years of overall marketing experience.
• 5 years of pharma marketing technology experience.
• Experience in enterprise change management.

Responsibilities

• Lead strategic planning and design of marketing technology platforms.
• Oversee implementation and optimization of martech products.
• Partner with cross-functional teams to enhance customer engagement.

Skills

Pharma marketing experience

Martech platform scaling

Change management

Process management

Stakeholder management

Education

Bachelor’s Degree

Tools

Veeva

Demand management platforms

Job description

• 7-10 years of overall marketing experience
• At least 5 recent years of pharma marketing experience
• 5 years of pharma marketing technology experience
• Experience standing up a pharma martech platform across an enterprise or helped to drive evolution of a pharma martech platform across a business
• Design solutions within marketing operations, implement solutions, how to make solutions go live – process management and change management
• Marketing product= martech platforms. Veeva, taking veeva and scaling across enterprise. Internal product. Expand a demand management product internally and want to expand that product to a different business unit.
• Ability to conceptualize martech platforms for the business
• Enterprise standpoint to build capabilities that support omnichannel efforts
• Has marketing operations – martech, processes of executing omnichannel strategy, centers of excellence, delivery frameworks
• Very strong working with leadership and working with stakeholders
• Experience with change management and driving change within the organization in a fundamental manner (they rolled out a new drug recently)
• Bachelor’s Degree

DAY TO DAY:

Our client is seeking a Martech Solutions Manager to join their client’s team in NJ.

• Take a martech platform and scale it across the enterprise. Lead the strategic planning, design, and evolution of enterprise-wide marketing technology (martech) platforms, ensuring alignment with commercial pharmaceutical business objectives.
• Oversee the implementation, scaling, and optimization of internal martech products (e.g., Veeva and demand management platforms) across multiple business units, driving adoption and business value.
• Partner closely with marketing, commercial, IT, and operations stakeholders to conceptualize and deliver omnichannel capabilities that enhance customer engagement and campaign effectiveness.
• Translate business needs into scalable martech solutions by defining requirements, designing workflows, and ensuring seamless integration across systems and platforms.
• Manage end-to-end marketing operations processes, including campaign execution frameworks, governance models, and center of excellence structures to support omnichannel delivery.
• Drive enterprise change management initiatives related to martech transformation, ensuring smooth adoption of new platforms, processes, and ways of working across teams.
• Collaborate with senior leadership to define martech roadmaps, prioritize initiatives, and communicate progress, risks, and impact to key stakeholders.
• Lead cross-functional teams in executing platform rollouts, including planning go-live strategies, training users, and ensuring operational readiness.
• Continuously assess and improve marketing processes, identifying opportunities to increase efficiency, scalability, and effectiveness of omnichannel strategies.
• Support commercial product launches (e.g., new drug rollouts) by enabling marketing teams with the tools, processes, and data needed to execute integrated campaigns.
• Act as a subject matter expert in pharma martech and marketing operations, providing guidance on best practices, emerging technologies, and industry trends.