MarTech Lead: AI-Driven Marketing & Ops

Highmark Health; City of Albany (NY); Hybrid; USD 86,000 - 139,000; Full time

Job summary

Highmark Health is seeking a dynamic MarTech leader to scale our marketing technology stack and AI integration. This role will manage day-to-day optimization, automation, and outsourcing of marketing operations, reporting to the Director of MarTech and Operations.

You will drive platform integrations, budgets, and cross-functional coordination with IT, analytics, and procurement. The ideal candidate has 5+ years in MarTech, strong communication, and a track record of implementing AI in marketing

Qualifications

• 5+ years in the MarTech domain including CRM, CDP, MMP, Analytics, and model-driven targeting.
• 3+ years analyzing business and marketing requirements and defining prioritized product roadmap and features.
• Experience integrating MarTech solutions and middleware platforms.

Responsibilities

• Lead advancement of the MarTech stack and AI integration across marketing.
• Budgeting, forecasting, and resource allocation for marketing operations.
• Develop training and change management programs for adoption of MarTech tools.
• Collaborate with IT, data analytics, and procurement on vendor relationships and roadmaps.
• Participate in cross-functional corporate prioritization and planning discussions.

Skills

Verbal communication

Written communication

Interpersonal skills

Cross-functional collaboration

Project planning

Budget management

Performance metrics

Change management

AI in marketing

Education

Bachelor's degree in marketing, business administration, technology management, or related field

Master's degree in marketing, business administration, technology management, or related field

Tools

CRM

CDP

MMP

Analytics

Job description

Highmark Health is seeking a dynamic MarTech leader to scale our marketing technology stack and AI integration. This role will manage day-to-day optimization, automation, and outsourcing of marketing operations, reporting to the Director of MarTech and Operations.

You will drive platform integrations, budgets, and cross-functional coordination with IT, analytics, and procurement. The ideal candidate has 5+ years in MarTech, strong communication, and a track record of implementing AI in marketing