Marketing Automation & MarTech Lead (AI-Driven)

Amazon Inc.; Bellevue (WA); On-site; USD 143,000 - 193,000; Full time

Job summary

Amazon Inc. is seeking a Marketing Technology leader to drive the strategy and execution of our marketing automation ecosystem within the Marketing Operations Center of Excellence.

This role shapes customer engagement through lifecycle marketing programs and sophisticated lead scoring, while integrating Pardot, Marketo, Salesforce, and other tools to optimize performance. You will collaborate with Marketing, BI, and Creative teams to deliver scalable martech solutions, leverage AI to improve

Qualifications

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• 8+ years of Marketo/Pardot/other marketing automation platform experience.

Responsibilities

• Own and optimize martech ecosystem, including architecture, integration management, and performance monitoring.
• Drive strategic marketing automation initiatives while maintaining tactical excellence in day-to-day operations.
• Design and implement sophisticated lead scoring models and lifecycle marketing programs.
• Leverage AI and agentic automation to improve internal marketer efficiency, accelerate campaign execution, and reduce manual operational overhead.
• Manage critical integrations between Pardot, Marketo, Salesforce, and other marketing technology tools.
• Lead the evaluation, integration, and optimization of additional MarTech tools (e.g., 6Sense).
• Develop and maintain comprehensive process documentation and SOPs.
• Partner cross-functionally with Marketing, Business Intelligence, and Creative teams to drive customer-obsessed solutions.
• Create and execute the product roadmap for marketing technology capabilities.
• Lead and influence stakeholders across multiple business units to drive adoption and optimization of marketing technology solutions.

Skills

Analytical thinking

Project management

Communication

Influencing without authority

Tools

Pardot

Marketo

Salesforce

6Sense

Job description

Amazon Inc. is seeking a Marketing Technology leader to drive the strategy and execution of our marketing automation ecosystem within the Marketing Operations Center of Excellence.

This role shapes customer engagement through lifecycle marketing programs and sophisticated lead scoring, while integrating Pardot, Marketo, Salesforce, and other tools to optimize performance. You will collaborate with Marketing, BI, and Creative teams to deliver scalable martech solutions, leverage AI to improve