Martech Enablement Lead for Lifecycle Activation

kate spade new york; New York (NY); Sur place; USD 130 000 - 160 000; Plein temps

Avantages offerts par ce poste

Medical insurance

Dental insurance

Vision insurance

401(k)

Paternity/Maternity leave

Commuter benefits

Disability insurance

Tuition assistance

Résumé du poste

Tapestry, Inc. is hiring a Sr. Manager, Martech Enablement to bridge Cordial with Coach and Kate Spade North America and Europe. You will translate business objectives into actionable platform activation, and develop scalable enablement that drives cross-brand adoption.

You’ll partner with Martech and brand teams to deliver measurable value, lead enablement strategy, and promote best practices across regions while ensuring stakeholder alignment and effective communication.

Qualifications

• 7+ years in lifecycle marketing, CRM, marketing tech, or customer engagement.
• Hands-on experience with Cordial, Braze, or similar platforms.
• Strong understanding of lifecycle marketing, customer journeys, personalization.
• Experience enabling business stakeholders in consultative roles.
• Proven ability to influence across brand marketing, product, and technical teams.
• Experience developing scalable enablement programs and training materials.
• Strong communication and stakeholder management skills.
• Experience translating business objectives into actionable use cases and enhancements.

Responsabilités

• Serve as the primary Martech partner for Coach and Kate Spade North America and Europe marketing teams, aligning Cordial capabilities to priorities and activation goals.
• Identify opportunities to improve lifecycle marketing programs with new capabilities and best practices.
• Drive adoption of Martech capabilities across brands and regions to maximize platform value.
• Establish and scale enablement frameworks, including playbooks, training materials, and operating procedures.
• Lead Martech enablement strategy, providing frameworks and guidance for self-sufficient activation.
• Translate business needs into clear use cases, requirements, and prioritized enhancements.
• Represent lifecycle marketing needs during Technology roadmap discussions.
• Facilitate knowledge sharing across brands and regions to promote best practices.
• Monitor adoption trends and feedback for continuous process improvements.

Connaissances

Lifecycle marketing

CRM

Marketing technology

Customer engagement platforms

Stakeholder influence

Enablement programs

Outils

Cordial

Braze

Marketing platforms

Description du poste

Tapestry, Inc. is hiring a Sr. Manager, Martech Enablement to bridge Cordial with Coach and Kate Spade North America and Europe. You will translate business objectives into actionable platform activation, and develop scalable enablement that drives cross-brand adoption.

You’ll partner with Martech and brand teams to deliver measurable value, lead enablement strategy, and promote best practices across regions while ensuring stakeholder alignment and effective communication.