MarTech Data Platform Engineer III

Fanatics Inc; New York, Northern (NY, KY); Hybrid; USD 116,000 - 193,000; Full time

Job summary

Fanatics Inc. is seeking an Analytics Engineer III-MarTech Enablement to operationalize our customer data platform and ensure high-quality event data across web, mobile, and backend surfaces.

You will design, build, and optimize Segment-based pipelines powering personalization, experimentation, and audience building across Fanatics Collectibles, Fanatics Live, and Topps. You will partner with product, marketing, and engineering teams to maintain robust event tracking, develop data models, and

Qualifications

• 3+ years of experience as a Data or Analytics Engineer with a focus on event-based data systems and customer data platforms.
• Deep familiarity with CDPs (ideally Segment) including tracking plans, Protocols, Connections, Destinations, and Functions.
• Proficient in SQL, dbt, Snowflake
• Experience writing event schemas and partnering with developers on instrumentation across web, mobile, and backend systems
• Understanding of key marketing concepts like lifecycle segmentation, conversion tracking, campaign attribution, and event triggers
• A passion for data quality, validation, and monitoring
• Familiarity with tools like Braze, Amplitude, Google Ads, Facebook Pixel through Segment destinations
• Familiarity with Airflow, Python/pandas, Git, and general data workflow management
• Excellent collaboration skills and the ability to communicate clearly with both technical and non-technical stakeholders

Responsibilities

• Define and QA Segment tracking plans across web, mobile, and backend
• Build data models in SQL + dbt for marketing, lifecycle, product use cases
• Own Segment event pipelines, monitor schema drift and delivery issues
• Develop mappings and transformations in Segment to support Braze, Amplitude, Snowflake
• Enable audience activation and campaigns via accurate data flows
• Collaborate to scale Airflow orchestration and testing for data quality
• Perform audits and validations to ensure data completeness
• Maintain docs, event naming standards, and cross-functional education

Skills

Segment

SQL

dbt

Snowflake

Airflow

Python/pandas

Git

Data quality

Data modeling

Campaign platforms

Tools

Braze

Amplitude

Google Ads

Facebook Pixel

Job description

Fanatics Inc. is seeking an Analytics Engineer III-MarTech Enablement to operationalize our customer data platform and ensure high-quality event data across web, mobile, and backend surfaces.

You will design, build, and optimize Segment-based pipelines powering personalization, experimentation, and audience building across Fanatics Collectibles, Fanatics Live, and Topps. You will partner with product, marketing, and engineering teams to maintain robust event tracking, develop data models, and