Analytics Engineer III-MarTech Enablment

Fanatics Inc; New York, Northern (NY, KY); Hybrid; USD 116,000 - 193,000; Full time

Job summary

Fanatics Inc. is seeking an Analytics Engineer III-MarTech Enablement to operationalize our customer data platform and ensure high-quality event data across web, mobile, and backend surfaces.

You will design, build, and optimize Segment-based pipelines powering personalization, experimentation, and audience building across Fanatics Collectibles, Fanatics Live, and Topps. You will partner with product, marketing, and engineering teams to maintain robust event tracking, develop data models, and

Qualifications

• 3+ years of experience as a Data or Analytics Engineer with a focus on event-based data systems and customer data platforms.
• Deep familiarity with CDPs (ideally Segment) including tracking plans, Protocols, Connections, Destinations, and Functions.
• Proficient in SQL, dbt, Snowflake
• Experience writing event schemas and partnering with developers on instrumentation across web, mobile, and backend systems
• Understanding of key marketing concepts like lifecycle segmentation, conversion tracking, campaign attribution, and event triggers
• A passion for data quality, validation, and monitoring
• Familiarity with tools like Braze, Amplitude, Google Ads, Facebook Pixel through Segment destinations
• Familiarity with Airflow, Python/pandas, Git, and general data workflow management
• Excellent collaboration skills and the ability to communicate clearly with both technical and non-technical stakeholders

Responsibilities

• Define and QA Segment tracking plans across web, mobile, and backend
• Build data models in SQL + dbt for marketing, lifecycle, product use cases
• Own Segment event pipelines, monitor schema drift and delivery issues
• Develop mappings and transformations in Segment to support Braze, Amplitude, Snowflake
• Enable audience activation and campaigns via accurate data flows
• Collaborate to scale Airflow orchestration and testing for data quality
• Perform audits and validations to ensure data completeness
• Maintain docs, event naming standards, and cross-functional education

Skills

Segment

SQL

dbt

Snowflake

Airflow

Python/pandas

Git

Data quality

Data modeling

Campaign platforms

Tools

Braze

Amplitude

Google Ads

Facebook Pixel

Job description

Analytics Engineer III-MarTech Enablement

New York, NY, United States and 1 more (On-site)

Job Description

About the Team

Fanatics Collectibles has the combined vision and distinct strengths of both Fanatics and Topps that will improve the collector experience while maintaining vital parts of the hobby. Fanatics' data-driven, direct-to-consumer expertise, which includes a database of more than 80 million sports fans globally, will enhance and expand Topps' existing digital capabilities and grow the market opportunity for all participants. In addition, Topps' world-class quality, product development, and manufacturing capabilities, along with their commitment to collectors and hobby shops, will ensure products are more readily accessible, positively impacting current and future collectors and partners.

The Role

Are you excited about enabling data-driven marketing and product decisions through reliable, scalable, and well-structured event data? As an Analytics Engineer III, you will be a key technical contributor responsible for operationalizing our customer data platform (Segment), maintaining the integrity of event tracking, and ensuring marketing and analytics teams have seamless access to high-quality data. You'll partner cross-functionally to design, build, and optimize the event tracking ecosystem that powers personalization, experimentation, and audience building across our platforms.

You'll work at the intersection of analytics engineering, marketing technology, and customer data infrastructure - supporting lifecycle marketing, experimentation, and product analytics across Fanatics Collect, Fanatics Live, and Topps.

Responsibilities:

• Partner with product managers, marketers, and engineers to define, implement, and QA Segment tracking plans, ensuring consistent and reliable event data across all surfaces (web, mobile, backend)
• Build and maintain robust data models (SQL + dbt) to operationalize event data in Snowflake for marketing, lifecycle, and product use cases
• Act as a technical owner for Segment event pipelines, monitoring schema drift, naming violations, destination delivery issues, and Protocols violations
• Develop and manage custom mappings, traits, and transformations in Segment (including Segment Functions) to power downstream destinations like Braze, Amplitude, and Snowflake
• Enable the marketing team to activate audiences and campaigns by ensuring accurate and timely data flows to destinations
• Collaborate with data platform engineers to scale our Airflow-based orchestration and build testing frameworks for event and customer data quality
• Conduct periodic audits, validation tests, and regressions to ensure data completeness and integrity across environments
• Maintain documentation, event naming conventions, and cross-functional education efforts to drive better data literacy and consistency in instrumentation

Qualifications

• 3+ years of experience as a Data or Analytics Engineer with a focus on event-based data systems and customer data platforms
• Deep familiarity with CDPs (ideally Segment) including tracking plans, Protocols, Connections, Destinations, and Functions
• Proficient in SQL, dbt, Snowflake
• Experience writing event schemas and partnering with developers on instrumentation across web, mobile, and backend systems
• Understanding of key marketing concepts like lifecycle segmentation, conversion tracking, campaign attribution, and event triggers
• A passion for data quality, validation, and monitoring
• Familiarity with tools like Braze, Amplitude, Google Ads, Facebook Pixel through Segment destinations
• Familiarity with Airflow, Python/pandas, Git, and general data workflow management
• Excellent collaboration skills and the ability to communicate clearly with both technical and non-technical stakeholders

In New York City, the salary range for this position is $155,000-$193,000, which represents base pay only and does not include short-term or long-term incentive compensation. In Los Angeles, the salary range is $140,000-$175,000. These salary ranges are specific to Los Angeles or NYC and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Fanatics Collectibles is a new model and vision for the hobby, fundamentally changing the experience for current and future collectors, leagues, and players across many U.S. and international professional and college sports. The organization has long-term, exclusive rights to design, manufacture and distribute trading cards for several sports and entertainment properties, including MLB, MLBPA, the Premier League, MLS, UFC, Formula 1 as well as Disney, Marvel, Pixar, and Star Wars, among others. In January 2022, Fanatics Collectibles announced the acquisition of Topps, establishing the preeminent licensed trading card brand as the cornerstone of Fanatics' trading cards and collectibles business, and jumpstarted its MLB and MLBPA rights to design, manufacture and distribute trading cards

Job Info

• Locations 95 Morton St, New York, NY, 10014, US (On-site)