MarTech Architect & AI Integration Leader

Highmark Health; Jackson (MS); Hybrid; USD 86,000 - 139,000; Full time

Job summary

Highmark Health is seeking a marketing technology leader to blend technology, processes, and people across the MarTech stack. You will drive AI integration and oversee day-to-day optimization, automation, and outsourcing of marketing operations.

Reporting to the Director of MarTech and Operations, you will manage roadmaps, platform integrations, and partner with IT, data analytics, and procurement to align budgets and resources for current and future needs.

Qualifications

• 5+ years in the MarTech domain including CRM/CDP/Analytics
• 5 years in business & operational process optimization within a marketing context
• 5 years of professional experience in data architecture design (data lake/warehouse) and familiarity with ETL
• 5 years of professional experience integrating MarTech solutions and middleware platforms
• 3 years of experience analyzing business and marketing requirements and defining prioritized product roadmap and features

Responsibilities

• Lead the advancement and maturity of the marketing technology stack and AI integration.
• Manage marketing technology roadmaps and ongoing platform support.
• Serve as primary point of contact for day-to-day vendor relationships with cross-functional partners.
• Support budgeting, forecasting, and resource allocation processes.
• Develop training and change management programs for adoption of MarTech tools.
• Actively participate in cross-functional enterprise alignment.
• Other duties as assigned or requested

Skills

MarTech

CRM

AI in marketing

Stakeholder management

Budget management

Cross-functional collaboration

Education

Bachelor's degree in marketing

Masters degree in related field

Tools

Mulesoft

ETL

Data lakes

Job description

Highmark Health is seeking a marketing technology leader to blend technology, processes, and people across the MarTech stack. You will drive AI integration and oversee day-to-day optimization, automation, and outsourcing of marketing operations.

Reporting to the Director of MarTech and Operations, you will manage roadmaps, platform integrations, and partner with IT, data analytics, and procurement to align budgets and resources for current and future needs.