MarTech AI Data & Analytics Manager (Hybrid)

Foley & Lardner LLP; San Diego (CA); Hybrid; USD 129,000 - 193,000; Full time

Job summary

Foley & Lardner LLP is seeking a Manager, Marketing Technology (AI Data & Analytics) in San Diego to lead strategic marketing data analysis within the CRM and other sources. The role focuses on using AI to enhance data quality, uncover opportunities, and drive revenue and efficiency for the firm.

The ideal candidate has 7+ years in marketing technology or data analytics, experience with CRM and AI tools, and a background in professional services is a plus.

Qualifications

• 7+ years of progressive experience in marketing technology, IT, and/or data analytics.
• Familiarity with CRM and AI tools within data analytics is a plus.
• Professional services experience preferred.

Responsibilities

• Ensure quality of data across marketing and other Foley systems.
• Identify novel uses of AI to analyze and source data for strategic analysis and generating demand.
• Use AI to enhance and enrich data and to analyze data for strategic opportunities.
• Develop guardrails, processes, and quality controls for long term data hygiene.
• Work with vendors to improve data quality.
• Identify strategic opportunities for the firm through data analysis.
• Collaborate with BD&M and other teams to drive the business through data.
• Create and run reports to provide updated data to departments.
• Establish data standards, processes and procedures.

Skills

Marketing technology

Education

Bachelor's degree

Tools

CRM systems

AI tools

Job description

Foley & Lardner LLP is seeking a Manager, Marketing Technology (AI Data & Analytics) in San Diego to lead strategic marketing data analysis within the CRM and other sources. The role focuses on using AI to enhance data quality, uncover opportunities, and drive revenue and efficiency for the firm.

The ideal candidate has 7+ years in marketing technology or data analytics, experience with CRM and AI tools, and a background in professional services is a plus.