AI Data & Analytics (MarTech) Manager

Foley & Lardner LLP; San Diego (CA); Hybrid; USD 129,000 - 193,000; Full time

Job summary

Foley & Lardner LLP is seeking a Manager, Marketing Technology (AI Data & Analytics) in San Diego to lead strategic marketing data analysis within the CRM and other sources. The role focuses on using AI to enhance data quality, uncover opportunities, and drive revenue and efficiency for the firm.

The ideal candidate has 7+ years in marketing technology or data analytics, experience with CRM and AI tools, and a background in professional services is a plus.

Qualifications

• 7+ years of progressive experience in marketing technology, IT, and/or data analytics.
• Familiarity with CRM and AI tools within data analytics is a plus.
• Professional services experience preferred.

Responsibilities

• Ensure quality of data across marketing and other Foley systems.
• Identify novel uses of AI to analyze and source data for strategic analysis and generating demand.
• Use AI to enhance and enrich data and to analyze data for strategic opportunities.
• Develop guardrails, processes, and quality controls for long term data hygiene.
• Work with vendors to improve data quality.
• Identify strategic opportunities for the firm through data analysis.
• Collaborate with BD&M and other teams to drive the business through data.
• Create and run reports to provide updated data to departments.
• Establish data standards, processes and procedures.

Skills

Marketing technology

Education

Bachelor's degree

Tools

CRM systems

AI tools

Job description

Overview

Foley & Lardner LLP is a great place to work because of what we do and how we do it. Here, your unique perspectives, experiences, and abilities will be embraced and developed, so you can excel. Being a part of Foley means having the opportunities and resources necessary to gain experience, advance professional goals, and forge meaningful connections. It's a place where you can build your career and enjoy professionally satisfying work. We have over 2,300 people who are #HappyatFoley, and we think you will be too.

The Manager, Marketing Technology (AI Data & Analytics) will be responsible for strategic marketing and business development data analysis of data stored within Foley's Customer Relationship Management (CRM) system and other sources as needed to help identify the best possible revenue and operational efficiency opportunities. This Manager will be heavily involved in marketing technology and using AI to enhance, analyze, and output strategic data and further to ensure the right types of data are collected and stored with data hygiene guardrails and rules to ensure quality of data. To that end, a part of this role will be analyzing the current state of data quality and making recommendations to improve the data. The incumbent understands leading marketing technology practices across the B2B marketing industry. This role also requires a significant investment in data analytics and the Manager should be highly focused on finding new ways to use strategic data to give Foley a competitive advantage in the legal industry.

Responsibilities

• Ensure quality of data across marketing and other Foley systems.
• Identify novel uses of AI to analyze and source data for strategic analysis and generating demand.
• Use AI to enhance and enrich our data in addition to analyzing data and finding strategic opportunities.
• Develop guardrails, processes, and quality controls for long term data hygiene.
• Work with vendors to help improve the quality of our data.
• Identify strategic opportunities for the firm through the analysis of data.
• Work with others in the BD&M department and across the firm to help proactively use data to drive the business.
• Ensure system controls are in place to help preserve and enhance the overall quality of data.
• Create and run reports on a regular basis to provide updated data to various departments.
• Create, manage, and follow data standards, processes and procedures.
• Commit to high standards for data quality and strive for precision, accuracy and efficiency.
• Look for, implement, and use tools that help better analyze data available for strategic marketing.
• Provide superior client service to end users.

Qualifications

• Bachelor's Degree required. #LI-Hybrid
• Minimum of seven (7) years of progressive experience within marketing technology, IT and/or data analytics required.
• Professional services experience preferred.
• Familiarity with using CRM and AI tools within data analytics is a plus.

In support of transparency and equity in the workplace, Foley provides salary ranges for all positions. The figures below represent the full compensation range of this position. The actual offered amount will be between the range minimum and midpoint based on the following factors: education, experience, geographic market, and internal pay equity at Foley. Foley & Lardner LLP will consider qualified applicants with criminal histories in a manner consistent with California's Fair Chance Act.

Milwaukee - $116,900 to $175,400
San Diego, Denver, Dallas, Houston, Chicago - $128,600 to $192,900
Los Angeles - $134,400 -$201,700
Boston, Washington D.C. - $140,300 to $210,500

Foley & Lardner LLP is a top ranked law firm with offices throughout the United States and abroad. At Foley we strive to remain true to our core values- our clients, integrity, our people, citizenship, diversity, trust & respect, stewardship & accountability and professional satisfaction. As a result, we offer the highest quality legal counsel to our clients, as well as outstanding professional opportunities for our employees.

Foley employees enjoy a comfortable, yet professional work environment, exceptional benefit package, state-of-the-art technology, work/life balance, great working relationships and much more.

We invite you to consider a career with Foley.