AI-Driven Marketing Data Leader for Growth

Foley & Lardner LLP; Glendale (CA); Hybrid; USD 134,000 - 202,000; Full time

Job summary

Foley & Lardner LLP in Glendale, CA, seeks a Manager, Marketing Technology (AI Data & Analytics) to lead strategic data analysis across the firm’s CRM and related sources, leveraging AI to uncover revenue and efficiency opportunities.

The role focuses on data quality, governance, and developing guardrails, while collaborating with the BD&M team to turn data into actionable insights and competitive advantage in the legal industry. Hybrid work arrangement included.

Qualifications

• Bachelor's Degree required.
• Minimum of seven (7) years of progressive experience within marketing technology, IT and/or data analytics.
• Professional services experience preferred.
• Familiarity with using CRM and AI tools within data analytics is a plus.

Responsibilities

• Ensure quality of data across marketing and other Foley systems.
• Identify novel uses of AI to analyze and source data for strategic analysis and generating demand.
• Use AI to enhance and enrich our data in addition to analyzing data and finding strategic opportunities.
• Develop guardrails, processes, and quality controls for long term data hygiene.
• Work with vendors to help improve the quality of our data.
• Identify strategic opportunities for the firm through the analysis of data.
• Work with others in the BD&M department and across the firm to help proactively use data to drive the business.
• Ensure system controls are in place to help preserve and enhance the overall quality of data.
• Create and run reports on a regular basis to provide updated data to various departments.
• Create, manage, and follow data standards, processes and procedures.
• Commit to high standards for data quality and strive for precision, accuracy and efficiency.
• Look for, implement, and use tools that help better analyze data available for strategic marketing.
• Provide superior client service to end users.

Skills

Marketing technology

Data analytics

CRM familiarity

AI in analytics

Education

Bachelor's Degree

Tools

CRM tools

AI tools

Job description

Foley & Lardner LLP in Glendale, CA, seeks a Manager, Marketing Technology (AI Data & Analytics) to lead strategic data analysis across the firm’s CRM and related sources, leveraging AI to uncover revenue and efficiency opportunities.

The role focuses on data quality, governance, and developing guardrails, while collaborating with the BD&M team to turn data into actionable insights and competitive advantage in the legal industry. Hybrid work arrangement included.