AI-Driven Marketing Data & Analytics Manager

Foley & Lardner LLP; Boston (MA); On-site; USD 140,000 - 211,000; Full time

Job summary

Foley & Lardner LLP is seeking a Manager, Marketing Technology (AI Data & Analytics) to lead strategic data analysis across Foley's CRM and related systems, driving revenue opportunities and operational efficiency. You will shape data governance, data quality, and AI-enabled insights to give the firm a competitive edge in the legal industry.

The role demands hands-on experience in marketing technology, data analytics, and CRM tools, with a track record of delivering high-quality data-driven

Qualifications

• Bachelor's Degree required.
• 7+ years of progressive experience within marketing technology, IT and/or data analytics required.
• Familiarity with using CRM and AI tools within data analytics is a plus.

Responsibilities

• Ensure quality of data across marketing and other Foley systems.
• Identify novel uses of AI to analyze and source data for strategic analysis and generating demand.
• Use AI to enhance and enrich our data in addition to analyzing data and finding strategic opportunities.
• Develop guardrails, processes, and quality controls for long term data hygiene.
• Work with vendors to help improve the quality of our data.
• Identify strategic opportunities for the firm through the analysis of data.
• Work with others in the BD&M department and across the firm to help proactively use data to drive the business.
• Ensure system controls are in place to help preserve and enhance the overall quality of data.
• Create and run reports on a regular basis to provide updated data to various departments.
• Create, manage, and follow data standards, processes and procedures.

Skills

Marketing technology

Data analytics

CRM tools

AI tools

Education

Bachelor's degree

Tools

CRM tools

AI tools

Job description

Foley & Lardner LLP is seeking a Manager, Marketing Technology (AI Data & Analytics) to lead strategic data analysis across Foley's CRM and related systems, driving revenue opportunities and operational efficiency. You will shape data governance, data quality, and AI-enabled insights to give the firm a competitive edge in the legal industry.

The role demands hands-on experience in marketing technology, data analytics, and CRM tools, with a track record of delivering high-quality data-driven