AI-Powered Marketing Data & Analytics Manager

Foley & Lardner LLP; Dallas (TX); Hybrid; USD 129,000 - 193,000; Full time

Benefits offered by this job

Exceptional benefit package

State-of-the-art technology

Work/life balance

Great working relationships

Job summary

Foley & Lardner LLP in Dallas is seeking a Manager, Marketing Technology (AI Data & Analytics) to lead strategic marketing data analysis across Foley’s CRM and other sources. You will implement AI-driven data enrichment, establish data hygiene guardrails, and drive data-driven revenue opportunities with a focus on competitive advantage in the legal industry.

The role requires 7+ years in marketing technology or data analytics, a Bachelor's degree, and familiarity with CRM and AI tools.

Qualifications

• Bachelor's degree required.
• Minimum seven (7) years of progressive experience within marketing technology, IT and/or data analytics.
• Professional services experience preferred.
• Familiarity with using CRM and AI tools within data analytics is a plus.

Responsibilities

• Ensure quality of data across marketing and other Foley systems.
• Identify novel uses of AI to analyze and source data for strategic analysis and generating demand.
• Use AI to enhance and enrich our data in addition to analyzing data and finding strategic opportunities.
• Develop guardrails, processes, and quality controls for long term data hygiene.
• Work with vendors to help improve the quality of our data.
• Identify strategic opportunities for the firm through the analysis of data.
• Work with others in the BD&M department and across the firm to help proactively use data to drive the business.
• Ensure system controls are in place to help preserve and enhance the overall quality of data.
• Create and run reports on a regular basis to provide updated data to various departments.
• Create, manage, and follow data standards, processes and procedures.
• Commit to high standards for data quality and strive for precision, accuracy and efficiency.
• Look for, implement, and use tools that help better analyze data available for strategic marketing.
• Provide superior client service to end users.

Skills

Data analytics

AI data analytics

Data visualization

Education

Bachelor's Degree

Tools

CRM tools

AI tools

Job description

Foley & Lardner LLP in Dallas is seeking a Manager, Marketing Technology (AI Data & Analytics) to lead strategic marketing data analysis across Foley’s CRM and other sources. You will implement AI-driven data enrichment, establish data hygiene guardrails, and drive data-driven revenue opportunities with a focus on competitive advantage in the legal industry.

The role requires 7+ years in marketing technology or data analytics, a Bachelor's degree, and familiarity with CRM and AI tools.