Marketplace Optimization & Analytics Lead

TikTok; Seattle (WA); On-site; USD 142,000 - 198,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

Paid parental leave

Short-term disability

Long-term disability

Life insurance

Wellbeing benefits

10 paid holidays

Job summary

TikTok Commerce - Marketplace Operation roles in Seattle involve shaping data-driven strategies to optimize traffic, conversion, and GMV. You will perform deep user research, benchmarking, and experiments to improve UX and product recommendations, then present findings to leadership.

Collaboration with product teams and mentoring junior staff are key parts of the job. The base salary range for this position in Seattle is $141,544 - $198,360 annually, with company bonuses, RSUs, and comprehensive

Qualifications

• Master’s degree or foreign equivalent degree in Business Administration, Economics, Marketing, Communications, Analytics (any), Statistics, or a related field, and 2 years of related work experience;
• OR a Bachelor’s degree or foreign equivalent degree in Business Administration, Economics, Marketing, Communications, Analytics (any), Statistics, or a related field, and 5 years of post-bachelor’s, progressive related work experience;
• Experience in user research, competitor analysis, and market science analysis;
• Designing A/B tests to run experiments and measure impact;
• Analyzing data related to user behavior and revenue impact to improve product;
• Presenting strategy, timeline, and status documents to leadership.

Responsibilities

• Make data-driven recommendations to leadership to improve traffic efficiency and transaction performance.
• Perform in-depth analysis to understand user behaviors during pre-purchase and decision-making stages.
• Conduct benchmarking and competitive data analysis to improve UX, conversion paths, and product recommendations.
• Define metrics to monitor initiative effectiveness and identify opportunities for improvement.
• Prepare leadership reports with actionable recommendations and enable decision-making.
• Collaborate with product managers and cross-functional partners for strategic alignment and growth.
• Mentor junior team members.

Skills

User research

A/B testing

Data analysis

Presentations to leadership

Education

Master’s degree or foreign equivalent in Business Administration, Economics, Marketing, Analytics, or related field

Bachelor’s degree or foreign equivalent in ...

Job description

TikTok Commerce - Marketplace Operation roles in Seattle involve shaping data-driven strategies to optimize traffic, conversion, and GMV. You will perform deep user research, benchmarking, and experiments to improve UX and product recommendations, then present findings to leadership.

Collaboration with product teams and mentoring junior staff are key parts of the job. The base salary range for this position in Seattle is $141,544 - $198,360 annually, with company bonuses, RSUs, and comprehensive