Marketplace Content Manager

BIOWORLD MERCHANDISING; Irving (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

BIOWORLD MERCHANDISING is seeking a Marketplace Content Manager to lead how products are presented and discovered on our platform. You will shape product detail pages, imagery, A+ content, Brand Stores, and Brand Story to drive engagement and conversion.

This role collaborates with E-Commerce, Marketing, Photography, Merchandising, and Licensing to ensure content is accurate, engaging, discoverable, and consistent across licensed properties and categories, using scalable templates and

Qualifications

• 3+ years of experience managing Amazon content for a 3P / Seller Central business, brand, or agency.
• Strong working knowledge of Seller Central and Amazon content tools.
• Experience with Amazon Brand Registry and Amazon listing best practices.
• Strong copywriting skills with the ability to create clear, customer-focused content within Amazon's content requirements.
• Experience developing templates and content systems that can scale across a large product catalog.

Responsibilities

• Develop content strategies for Marketplace product detail pages based on product type and customer needs.
• Provide guidelines on optimizing titles, highlights, bullets, descriptions, and other content using scalable templates.
• Develop keyword and search-intent strategies using Marketplace data and tools.
• Identify opportunities to improve product storytelling, discoverability, and conversion.
• Establish scalable content standards across a large and diverse catalog.
• Develop recommendations for product imagery and imagery roles on PDPs.
• Collaborate on Brand Store storytelling, video, and enhanced content with Marketing.
• Ensure content is deployed consistently across eligible listings.

Skills

Amazon content management

Copywriting

Project management

Content optimization

Tools

Seller Central

A+ Content Manager

Brand Analytics

Manage Your Experiments

Brand Stores

Job description

Bioworld creates licensed merchandise across apparel, bags, accessories, and soft goods featuring some of the world's most recognized entertainment and lifestyle properties. As our Marketplace business continues to grow, we are looking for a Marketplace Content Manager to lead how our products are presented and discovered on the platform.

This role will shape the customer experience across Marketplace product detail pages, including titles, imagery, video, A+ Content, Brand Story, and Brand Stores. The Marketplace Content Manager will combine strong content strategy, merchandising instincts, search insights, and performance data to continually improve product presentation and conversion.

This is a highly collaborative role that partners with teams across E-Commerce, Marketing, Photography, Merchandising, and Licensing to bring products to market effectively and ensure our Marketplace content is accurate, engaging, discoverable, and consistent.

WHAT WILL YOU DO?

• Develop content strategies for Marketplace product detail pages based on product type, customer needs, search behavior, and business opportunity.
• Provide guidelines on how to optimize titles, Item Highlights, bullets, descriptions, and other customer-facing content using scalable templates and best practices.
• Develop keyword and search-intent strategies using Marketplace data and third-party research tools.
• Identify opportunities to improve product storytelling, discoverability, and conversion across the catalog.
• Establish scalable content standards that can be applied across a large and diverse assortment.

Visual Content

• Develop recommendations for product imagery and the role each image should play within the product detail page.
• Partner with Photography to plan and develop product imagery that clearly communicates product features, details, fit, scale, and customer benefits.
• Partner with Marketing on visual storytelling, brand messaging, video, and enhanced content.
• Help establish consistent visual standards while allowing individual licensed properties and product categories to maintain their unique identity.
• Identify opportunities to incorporate video and mobile-first content into priority listings.

A+ Content, Brand Story & Brand Stores

• Develop and maintain scalable A+ Content templates across product categories and licensed properties.
• Expand the use of A+ and Premium A+ Content where appropriate and eligible.
• Manage and optimize Amazon Brand Store content, merchandising, navigation, and seasonal updates.
• Partner with Marketing and other stakeholders on Brand Store storytelling and traffic-driving initiatives.
• Ensure Brand Story and enhanced content are consistently deployed across eligible listings.

Testing & Performance

• Develop an ongoing content testing roadmap using Amazon's Manage Your Experiments and other available performance insights.
• Test elements such as titles, imagery, A+ Content, and other customer-facing content to identify what drives stronger engagement and conversion.
• Apply successful learnings across related products and categories rather than limiting improvements to individual ASINs.
• Monitor key content performance indicators including conversion rate, click-through rate, search visibility, and return trends.
• Translate performance data into clear recommendations for future content improvements.

Content Operations & Launch Support

• Help prioritize content investment based on product opportunity, revenue potential, launches, and business needs.
• Coordinate licensed content and assets through required approval processes.
• Partner cross-functionally to support product launches and ensure content is complete and ready when products become available.
• Maintain content standards and identify opportunities to improve processes, templates, and overall catalog quality.
• Balance new product launches with ongoing optimization of existing high-priority listings.

WHAT ARE WE LOOKING FOR?

Required

• 3+ years of experience managing Amazon content for a 3P / Seller Central business, brand, or agency.
• Strong working knowledge of Seller Central and Amazon content tools, including A+ Content Manager, Brand Analytics, Search Query Performance, Brand Stores, and Manage Your Experiments.
• Experience with Amazon Brand Registry and Amazon listing best practices.
• Strong copywriting skills with the ability to create clear, customer-focused content within Amazon's content requirements.
• Experience developing templates and content systems that can scale across a large product catalog.
• Ability to interpret Marketplace performance and search data and translate insights into actionable content improvements.
• Strong visual judgment and the ability to communicate content needs clearly to Photography, Marketing, and other partners.
• Experience using testing and performance data to evaluate and improve digital content.
• Strong organizational and project management skills with the ability to manage multiple priorities and launches.

Preferred

• Experience with licensed merchandise, entertainment properties, apparel, accessories, or softgoods.
• Familiarity with licensor style guides and approval workflows.
• Knowledge of evolving Amazon listing requirements, search behavior, and AI-driven shopping experiences.
• Working knowledge of Helium 10, Jungle Scout, or comparable Amazon research tools.
• Experience managing or optimizing Amazon Brand Stores.
• Experience partnering with photography and/or video production teams to develop e-commerce content.