Marketplace Content Strategist & Conversion Lead

BIOWORLD MERCHANDISING; Irving (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

BIOWORLD MERCHANDISING is seeking a Marketplace Content Manager to lead how products are presented and discovered on our platform. You will shape product detail pages, imagery, A+ content, Brand Stores, and Brand Story to drive engagement and conversion.

This role collaborates with E-Commerce, Marketing, Photography, Merchandising, and Licensing to ensure content is accurate, engaging, discoverable, and consistent across licensed properties and categories, using scalable templates and

Qualifications

• 3+ years of experience managing Amazon content for a 3P / Seller Central business, brand, or agency.
• Strong working knowledge of Seller Central and Amazon content tools.
• Experience with Amazon Brand Registry and Amazon listing best practices.
• Strong copywriting skills with the ability to create clear, customer-focused content within Amazon's content requirements.
• Experience developing templates and content systems that can scale across a large product catalog.

Responsibilities

• Develop content strategies for Marketplace product detail pages based on product type and customer needs.
• Provide guidelines on optimizing titles, highlights, bullets, descriptions, and other content using scalable templates.
• Develop keyword and search-intent strategies using Marketplace data and tools.
• Identify opportunities to improve product storytelling, discoverability, and conversion.
• Establish scalable content standards across a large and diverse catalog.
• Develop recommendations for product imagery and imagery roles on PDPs.
• Collaborate on Brand Store storytelling, video, and enhanced content with Marketing.
• Ensure content is deployed consistently across eligible listings.

Skills

Amazon content management

Copywriting

Project management

Content optimization

Tools

Seller Central

A+ Content Manager

Brand Analytics

Manage Your Experiments

Brand Stores

Job description

BIOWORLD MERCHANDISING is seeking a Marketplace Content Manager to lead how products are presented and discovered on our platform. You will shape product detail pages, imagery, A+ content, Brand Stores, and Brand Story to drive engagement and conversion.

This role collaborates with E-Commerce, Marketing, Photography, Merchandising, and Licensing to ensure content is accurate, engaging, discoverable, and consistent across licensed properties and categories, using scalable templates and