Marketplace Analyst

Rocky Brands, Inc.; Nelsonville (OH); On-site; USD 55,000 - 85,000; Full time

Job summary

Rocky Brands, Inc. is seeking a data-driven analyst to optimize online sales and customer experience across digital platforms. You will analyze traffic, trends, and campaign performance to deliver actionable insights that drive growth and profitability on third-party marketplaces.

Responsibilities include data collection and reporting, improving product placement and UX, identifying market opportunities, and presenting findings to marketing, merchandising and product teams.

Qualifications

• Bachelor’s degree or 3–5 years of relevant experience in business, marketing, or economics.
• Familiarity with e-Commerce platforms such as Amazon Seller Central, Walmart Seller Central is noted in responsibilities.
• Ability to read, analyze and interpret business materials and procedures.
• Ability to present information clearly to groups of customers or associates.
• Ability to work with mathematical concepts and apply percentages.
• Ability to solve practical problems in varied, non-standardized situations.
• Advanced experience with Microsoft Office including Word, Excel and Outlook.

Responsibilities

• Data Analysis: Collecting, analyzing, and reporting on sales, customer behavior, website traffic, and campaign performance using analytics tools.
• Performance Optimization: Improving product placement, user experience (UX), and conversion rates on marketplaces such as Amazon and Walmart.
• Trend Identification: Researching market trends, customer needs, and competitor activities to find growth opportunities.
• Strategy Development: Creating data-driven recommendations for marketing, merchandising, and product development.
• Reporting & Collaboration: Presenting findings to stakeholders and working with developers, marketers, and product teams.

Skills

Data analysis

Statistical inference

Problem solving

Communication

Presentation

Education

Bachelor's degree in Business/ Economics/ Marketing

Tools

Google Analytics

Excel

PowerPoint

Job description

Summary

Use quantitative and analytical methods to optimize online sales, customer experience, and product performance on digital platforms, analyzing traffic, trends, and marketing effectiveness to provide actionable insights that drive growth, improve visibility, and increase profitability for third-party marketplaces.

Essential Duties And Responsibilities

To perform the job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Duties and responsibilities include the following, other duties may be assigned:

• Data Analysis: Collecting, analyzing, and reporting on sales, customer behavior, website traffic, and campaign performance using analytics tools.
• Performance Optimization: Improving product placement, user experience (UX), and conversion rates on marketplaces (like Amazon, Walmart).
• Trend Identification: Researching market trends, customer needs, and competitor activities to find growth opportunities.
• Strategy Development: Creating data-driven recommendations for marketing, merchandising, and product development.
• Reporting & Collaboration: Presenting findings to stakeholders and working with developers, marketers, and product teams.

Summary

Use quantitative and analytical methods to optimize online sales, customer experience, and product performance on digital platforms, analyzing traffic, trends, and marketing effectiveness to provide actionable insights that drive growth, improve visibility, and increase profitability for third-party marketplaces.

Essential Duties And Responsibilities

To perform the job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Duties and responsibilities include the following, other duties may be assigned:

• Data Analysis: Collecting, analyzing, and reporting on sales, customer behavior, website traffic, and campaign performance using analytics tools.
• Performance Optimization: Improving product placement, user experience (UX), and conversion rates on marketplaces (like Amazon, Walmart).
• Trend Identification: Researching market trends, customer needs, and competitor activities to find growth opportunities.
• Strategy Development: Creating data-driven recommendations for marketing, merchandising, and product development.
• Reporting & Collaboration: Presenting findings to stakeholders and working with developers, marketers, and product teams.

Qualifications

• Bachelor’s degree (B.A.) from four-year College or university, preferably in Business, Economic, or Marketing or three (3) to five (5) years of relevant experience or a combination of education and experience.
• Familiarity with e-Commerce platforms such as Amazon Seller Central, Walmart Seller Central, Rithum, Google Analytics.
• Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures, and procedure manuals.
• Ability to effectively present information and respond to questions from groups of customers or associates of the organization.
• Ability to work with mathematical concepts such as probability and statistical inference. Ability to apply concepts such as percentages.
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
• Ability to interpret variety of instructions furnished in written, oral, diagram or schedule forms.
• Advanced experience with Microsoft Office including Word, Excel and Outlook.