Marketplace Analyst

Rocky Brands; Nelsonville (OH); On-site; USD 60,000 - 85,000; Full time

Job summary

Rocky Brands is seeking a data analyst to optimize online sales, customer experience, and product performance across digital platforms. You will analyze traffic, trends, and marketing effectiveness to provide actionable insights that drive growth, visibility, and profitability for third-party marketplaces.

The role requires a Bachelor's degree or equivalent experience, familiarity with Amazon/Walmart Seller Central and Google Analytics, and strong Excel skills.

Qualifications

• Bachelor's degree from four-year college or university, preferably in Business, Economics, or Marketing or three (3) to five (5) years of relevant experience or a combination of education and experience.
• Familiarity with e-Commerce platforms such as Amazon Seller Central, Walmart Seller Central, Rithum, Google Analytics.
• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, and procedure manuals.
• Ability to effectively present information and respond to questions from groups of customers or associates of the organization.

Responsibilities

• Data analysis: collecting, analyzing, and reporting on sales, customer behavior, website traffic, and campaign performance using analytics tools.
• Performance optimization: improving product placement, user experience (UX), and conversion rates on marketplaces.
• Trend identification: researching market trends, customer needs, and competitor activities to find growth opportunities.
• Strategy development: creating data-driven recommendations for marketing, merchandising, and product development.
• Reporting & collaboration: presenting findings to stakeholders and working with developers, marketers, and product teams.

Skills

Data analysis

Statistical inference

Excel

Communication

Education

Bachelor's degree in Business, Economics, or Marketing

Tools

Amazon Seller Central

Walmart Seller Central

Google Analytics

Rithum

Job description

Summary

Use quantitative and analytical methods to optimize online sales, customer experience, and product performance on digital platforms, analyzing traffic, trends, and marketing effectiveness to provide actionable insights that drive growth, improve visibility, and increase profitability for third-party marketplaces.

Essential Duties and Responsibilities

• Data Analysis: Collecting, analyzing, and reporting on sales, customer behavior, website traffic, and campaign performance using analytics tools.
• Performance Optimization: Improving product placement, user experience (UX), and conversion rates on marketplaces (like Amazon, Walmart).
• Trend Identification: Researching market trends, customer needs, and competitor activities to find growth opportunities.
• Strategy Development: Creating data-driven recommendations for marketing, merchandising, and product development.
• Reporting & Collaboration: Presenting findings to stakeholders and working with developers, marketers, and product teams.

Qualifications

• Bachelor's degree (B.A.) from four-year college or university, preferably in Business, Economics, or Marketing or three (3) to five (5) years of relevant experience or a combination of education and experience.
• Familiarity with e-Commerce platforms such as Amazon Seller Central, Walmart Seller Central, Rithum, Google Analytics.
• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, and procedure manuals.
• Ability to effectively present information and respond to questions from groups of customers or associates of the organization.
• Ability to work with mathematical concepts such as probability and statistical inference. Ability to apply concepts such as percentages.
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
• Ability to interpret variety of instructions furnished in written, oral, diagram or schedule forms.
• Advanced experience with Microsoft Office including Word, Excel and Outlook.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.