Marketplace Analyst

Outback Toys; Lititz (Lancaster County); On-site; USD 60,000 - 90,000; Full time

Job summary

Outback Toys, rooted in Lititz, PA, seeks a Marketplace Analyst to manage third-party marketplace operations across Amazon, Walmart, eBay, and more. You will handle order processing, pricing decisions, and performance tracking while ensuring compliance and timely execution.

You will monitor ROAS and inventory across channels, collaborate with the eCommerce Manager on strategic initiatives, and drive improvements with data-driven recommendations, including new product enrollments and listing

Qualifications

• Experience with third party marketplace platforms (Amazon Seller Central, Walmart Seller Center, eBay).
• Strong Excel proficiency including data imports, formulas, and data manipulation.
• Analytical mindset with ability to interpret sales, margin, and advertising performance data.
• Experience with NetSuite or similar ERP/order management system.
• Familiarity with Rithum or similar marketplace integration platform.
• Knowledge of ROAS and basic marketplace advertising concepts.

Responsibilities

• Lead day-to-day order processing across third-party marketplace platforms.
• Track and report marketplace KPIs (sales, ROAS, SKU performance, Buy Box, inventory health).
• Manage pricing and offers using established guidelines and data-driven decisions.
• Monitor advertising performance against ROAS targets and adjust campaigns as needed.
• Manage inventory replenishment and new product enrollment for marketplaces (e.g., Amazon FBA).
• Ensure compliance with platform requirements and best practices; resolve issues quickly.
• Collaborate with sourcing, warehouse, and procurement to resolve marketplace issues.
• Identify inefficiencies and recommend data-backed improvements to the eCommerce Manager.
• Maintain pricing/performance tracking tools; monitor for margin/cost anomalies.
• Build relationships with external representatives to grow presence on marketplaces.

Skills

Marketplace platforms experience

Analytical mindset

Attention to detail

Communication skills

Time management

Tools

Excel proficiency

NetSuite / ERP familiarity

Rithum / marketplace integration

Job description

Outback Toys offers one of the largest selections of farm toys, construction toys, toy cars and trucks, and farm-related clothing, gifts, and memorabilia in the United States. The company serves collectors and families alike, providing both die-cast replicas and durable, playable toys, as well as apparel and accessories for enthusiasts of all ages. Rooted in Lititz, Pennsylvania, Outback Toys operates a retail store that attracts visitors from across the country and around the world. The company has proudly served local, domestic, and international customers for nearly 30 years, building a loyal community of toy and farm equipment fans.

Job Summary:

The Marketplace Analyst is a critical operational partner responsible for the day-to-day execution of Outback Toys’ presence across all third party online marketplace platforms (Amazon, Walmart, Target, eBay, TikTok, and others). This role leads order processing, marketplace customer service, and pricing and offer decisions within established guidelines, while monitoring advertising performance and platform compliance across channels. The Marketplace Analyst reports to and works closely with the eCommerce Manager, who sets marketplace strategy and direction and provides guidance on day-to-day judgment calls. The Marketplace Analyst is responsible for keeping marketplace operations accurate, compliant, and running on schedule, and for surfacing the data and insights the eCommerce Manager needs to make informed strategic decisions. This position requires strong attention to detail, comfort with recurring deadline-driven tasks, and sound judgment when applying established decision rules to pricing, offers, and platform issues.

Primary Responsibilities:

• Lead the day-to-day execution of order processing across Outback Toys’ third party marketplace platforms.
• Track and report to the eCommerce Manager on marketplace KPIs including sales revenue, ROAS, SKU Performance, Buy Box status, and inventory health.
• Manage pricing and customer offers using established decision guidelines by applying sound judgment.
• Monitor marketplace advertising performance against defined ROAS and spend targets, adjusting or pausing campaigns per established rules.
• Manage marketplace inventory processes, including replenishment and new product enrollment, to maintain healthy stock levels and maximum product exposure across channels.
• Partner with the eCommerce Manager to execute marketplace initiatives and provide data-driven recommendations that inform overall marketplace strategy.
• Promote the interests of Outback Toys in a manner consistent with the company's vision, mission, business philosophy, and core values.

Position Responsibilities:

• Own daily order processing and billing across marketplace platforms, ensuring that orders are accurately invoiced and fulfilled on schedule.
• Resolve order changes, customer messages, and account or compliance issues across marketplace platforms daily, keeping response times within required windows.
• Evaluate and respond to buyer pricing offers and inquiries using established decision guidelines, escalating uncertain calls to the eCommerce Manager.
• Develop and implement solutions for listing issues, suppressed SKUs, or compliance flags with urgency and accuracy.
• Lead and maintain pricing and performance tracking tools, reviewing data regularly to catch margin or cost anomalies before they become larger issues.
• Manage marketplace inventory replenishment (e.g., Amazon FBA) to maintain healthy stock levels while considering internal sales needs. This includes evaluating new items for enrollment at FBA.
• Ensure consistent execution of platform-specific best practices and listing requirements.
• Monitor customer satisfaction trends and flag opportunities to improve brand sentiment across platforms.
• Monitor competitor activity and marketplace trends, surfacing insights to the eCommerce Manager.
• Collaborate with purchasing, warehouse/fulfillment, and procurement teams to keep order and inventory issues resolved quickly and accurately.
• Identify inefficiencies in marketplace processes and bring well-researched recommendations to the eCommerce Manager.
• Track advertising campaigns and suggest new initiatives to the eCommerce Manager as opportunities arise.
• Build relationships with external representatives and take monthly calls to discover new opportunities which can help grow Outback Toys’ presence on third party marketplaces.

Requirements:

• Experience with third party marketplace platforms (Amazon Seller Central, Walmart Seller Center, eBay); familiarity with Target, Macy's, Bloomingdale's or TikTok Shop marketplace programs a plus.
• Strong Excel proficiency, including comfort with data imports, power-query and formula-driven tools.
• Strong attention to detail and reliability with time-sensitive, recurring daily tasks.
• Analytical mindset with the ability to interpret sales, margin, and advertising performance data.
• Experience with NetSuite or a similar ERP/order management system preferred.
• Familiarity with Rithum or a similar marketplace integration/order management platform a plus.
• Basic understanding of marketplace advertising fundamentals (e.g., ROAS, campaign monitoring) preferred.
• Ability to follow documented processes while identifying opportunities for improvement.
• Excellent written communication skills for customer-facing messaging across multiple platforms.
• Ability to work effectively in a fast-paced, deadline-driven environment.
• Typical work schedule: Monday through Friday, 8:00 AM–5:00 PM or 7:00 AM–4:00 PM, with occasional Saturday work and increased hours during the holiday season (Q4).
• Embodies the Outback Toys Core Values

Compensation Package:

• Commensurate with qualifications and experience
• Outback Toys benefits package as outlined in the handbook