Marketing Transformation Lead

Cricket Wireless LLC.; Dallas (TX); On-site; USD 144,000 - 216,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) plan

Paid Time Off and Holidays

Paid Parental Leave

Adoption Reimbursement

Life Insurance

Employee Discounts (AT&T)

Job summary

AT&T in Dallas seeks a Lead Manager Marketing Transformation & Operations to define and embed enterprise-wide marketing operating models. You will enable planners, improve processes, and drive adoption of new tools and workflows across channels and units.

Ideal candidates bring 5+ years in marketing operations, strong change-management skills, and the ability to translate data into actionable insights for senior leadership.

Qualifications

• Bachelor’s degree in Marketing or related field is typical.
• Minimum 5+ years of marketing and marketing operations experience.
• Experience in change management within a large organization.
• Strong data literacy and ability to translate metrics into decisions.

Responsibilities

• Define and maintain end-to-end marketing operating frameworks for planning, execution, and measurement.
• Establish enterprise standards for marketing work planning, prioritization, governance and delivery.
• Ensure processes are flexible while maintaining consistency across motions.
• Continuously assess and evolve ways of working to meet business needs and market dynamics.
• Connect competency and operational needs with MarTech, AI, GenAI considerations.
• Develops and delivers timely, credible, multi-mode communications to leaders and teams.

Skills

Marketing operations

Change management

Stakeholder engagement

Data literacy

Executive communications

Education

Bachelor’s degree in Marketing or related field

Master’s degree preferred

Job description

AT&T in Dallas seeks a Lead Manager Marketing Transformation & Operations to define and embed enterprise-wide marketing operating models. You will enable planners, improve processes, and drive adoption of new tools and workflows across channels and units.

Ideal candidates bring 5+ years in marketing operations, strong change-management skills, and the ability to translate data into actionable insights for senior leadership.