Lead, Local Creator Marketing & Partnerships

Cricket Wireless LLC.; Dallas (TX); On-site; USD 119,000 - 178,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays

Paid Parental Leave

Disability Benefits

Employee Discounts

Job summary

AT&T in Dallas seeks an experienced leader for Local Creator Marketing to drive end-to-end program execution and partner relationships across markets. You will define strategies, guide creative direction, and ensure FTC compliance while aligning with omni-channel campaigns.

The role emphasizes multi-market program leadership, measurement, and collaboration with brand, media, and analytics teams to maximize campaign impact.

Qualifications

• Experience in influencer/creator marketing at scale.
• Ability to translate strategy into repeatable programs.
• Strong cross-functional leadership and collaboration.
• Familiarity with influencer tools and campaign workflows.
• Background in telecom, retail, or large enterprise marketing preferred.

Responsibilities

• Local Creator Program Execution from discovery to reporting.
• Manage creator partnerships and local market relationships.
• Track KPIs and optimize campaigns using local insights.
• Define creator strategies and ensure brand safety and FTC compliance.
• Collaborate with brand, activation, media, analytics, and local teams.
• Develop content calendar and influencer CRM to track budgets and pipelines.

Skills

Influencer marketing

Regional marketing

Operational programs

Cross-functional leadership

Multi-market programs

Influencer tools CreatorIQ

Telecom/retail marketing background

Tools

CreatorIQ

Job description

AT&T in Dallas seeks an experienced leader for Local Creator Marketing to drive end-to-end program execution and partner relationships across markets. You will define strategies, guide creative direction, and ensure FTC compliance while aligning with omni-channel campaigns.

The role emphasizes multi-market program leadership, measurement, and collaboration with brand, media, and analytics teams to maximize campaign impact.