Marketing Transformation & Operations Leader

AT&T; Dallas (TX); On-site; USD 144,000 - 216,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement

Paid Time Off

Parental Leave

Caregiver Leave

Disability Benefits

Life Insurance

Employee discounts

Job summary

AT&T seeks a Lead Marketing Transformation & Operations leader in Dallas to define and embed enterprise-wide operating models for marketing. You will drive planning, execution, and optimization across channels and teams, influencing adoption through credible communication and change management.

The role requires strong business and financial acumen, stakeholder engagement, and expertise in standardizing complex marketing processes.

Qualifications

• Bachelor’s degree in Marketing, Business Admin, Organizational Development or related field (typical).
• Master’s degree preferred.
• Minimum 5+ years of experience in marketing and marketing operations, change management, or related field.

Responsibilities

• Define and maintain end-to-end marketing operating frameworks that span planning, intake, execution, optimization, and measurement.
• Establish enterprise standards for how marketing work is planned, prioritized, governed, and delivered.
• Ensure processes are flexible enough to support diverse marketing motions while maintaining consistency.
• Continuously assess and evolve ways of working to keep pace with business needs and market dynamics.
• Connect competency and operational needs with technological considerations (MarTech, AI, GenAI, etc.).

Skills

Marketing transformation

Change management

Stakeholder engagement

Data literacy

Executive communication

Education

Bachelor’s degree in Marketing, Business Administration, Organizational Development or related field

Master’s degree preferred

Tools

MarTech

GenAI

Job description

AT&T seeks a Lead Marketing Transformation & Operations leader in Dallas to define and embed enterprise-wide operating models for marketing. You will drive planning, execution, and optimization across channels and teams, influencing adoption through credible communication and change management.

The role requires strong business and financial acumen, stakeholder engagement, and expertise in standardizing complex marketing processes.