Marketing Technology Manager

UNC Charlotte; Charlotte (NC); Sur place; USD 57 000 - 61 000; Plein temps

Résumé du poste

UNC Charlotte seeks a Marketing Technology Manager to develop and execute marketing technology strategies for Digital and Professional Learning. You will manage websites, marketing automation, and analytics to drive enrollment and engagement.

Responsibilities include WordPress page creation, governance of DPL sites, SFMC campaigns, and GA4 reporting. Collaboration with MarComm and IT is essential.

Qualifications

• Bachelor’s degree in a related field or equivalent combination of education and experience.
• Experience developing and maintaining websites in a CMS, with CSS customization, theme development, and responsive design.
• Professional Salesforce Marketing Cloud certification or demonstrated proficiency.
• Professional Google Analytics certification or proficiency in analytics.
• Experience creating and optimizing automated marketing campaigns, including journeys and emails.
• Experience integrating CRM, CMS, marketing automation, and analytics for lead generation and reporting.

Responsabilités

• Develop marketing and technology strategies and implement marketing efforts for Digital and Professional Learning.
• Support web presence development and maintenance on WordPress; govern DPL websites.
• Administer marketing automation using SFMC, including one-off emails and customer journeys.
• Measure campaign effectiveness using GA4 and Salesforce; manage integrations.
• Stay current with digital marketing technology; participate in university communication meetings.

Connaissances

CMS development

CSS customization

Theme development

Responsive web design

Email marketing

Formation

Bachelor's degree

Outils

Salesforce Marketing Cloud

Google Analytics (GA4)

CRM integration

Description du poste

Please see Special Instructions for more details.

• Please provide 1 reference from a current or previous supervisor.
• This position will float between The Dubois Center and Main Campus.
• The finalist will be subject to a Criminal Background Check and/or a Motor Vehicle Report
• The Search Committee will not contact references without first verifying permission with the finalist.
• Please ensure your application reflects the knowledge, skills, abilities, and experiences to support your answers to the supplemental questions. Do not write ‘see resume’ on your application when completing the job duties section.

Hours per week 40

Months per year

Months per year 12

Position Number

Position Number 008049

NC Salary Grade Equivalency

NC Salary Grade Equivalency NC13

Classification Title

Classification Title Public Communications Spec

Working Title

Salary Range

Salary Range $56,910 - $60,683

Anticipated Hiring Range

Anticipated Hiring Range $56,910 - $60,683

FLSA Status

FLSA Status Non Exempt

Division

Division Academic Affairs

Department

Department Digital and Professional Learning

Work Unit

Work Schedule

8:00 am – 5:00 pm Monday – Friday with occasional evening and weekend hours required, as necessary.

Primary Purpose of Position

The Marketing Technology Manager is responsible for developing marketing and technology strategies and implementing marketing efforts for Digital and Professional Learning, including websites, marketing automation, and analytics.

Websites: The position will support the development and maintenance of the unit’s web presence, including the development of new web pages on the WordPress platform and lead governance and upkeep of existing DPL websites.

Marketing Automation: The position will deliver marketing automation as the administrator of our marketing automation tool (Salesforce Marketing Cloud or SFMC ), including one-off email campaigns and orchestrating automated communication journeys.

Analytics: This position will help to measure the effectiveness and results of executed campaigns through analytical tools such as Google Analytics (GA4) and Salesforce.

Required Minimum Qualifications:

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of education and experience. All degrees must be received from appropriately accredited institutions.

Note: Some state job postings state you can qualify by an ‘equivalent combination of education and experience.’ If that language appears above, then you may qualify through EITHER years of education OR years of directly related experience, OR a combination of both.

The Marketing Technology Manager is part IT specialist and part integrated marketing specialist who serves on the Marketing and Communications (MarComm) team of UNC Charlotte’s Digital and Professional Learning ( DPL ). The professional must understand marketing tactics such as search engine optimization, search engine marketing, content marketing, social media marketing, and email marketing, as well as the technology we use to implement them.

The position will support the development and maintenance of the unit’s web presence, including the creation of new web pages and landing sites on the WordPress platform and lead governance and upkeep on existing and legacy DPL websites and pages.

Additionally, the position will deliver marketing automation as the administrator of our marketing automation tool (Salesforce Marketing Cloud), including one-off email campaigns and orchestrating automated communication journeys.

Finally, the position will help to measure the effectiveness and results of executed campaigns through analytical tools such as Google Analytics (GA4) and Salesforce. The position will be responsible for integrations and maintenance of products that the marketing team uses for campaign research and execution.

Other Work Responsibilities

Stay current on the digital marketing/ marketing technology landscape to ensure that the MarComm team can support best-in-class strategies for upcoming initiatives

Participate in University communication meetings as assigned.

Departmental Preferred Experience, Skills, Training/Education

• Demonstrated experience developing and maintaining websites within a content management system ( CMS ), including CSS customization, theme development, and responsive web design.
• Professional certification in Salesforce Marketing Cloud ( SFMC ) or another recognized marketing automation platform, or demonstrated proficiency through relevant training and professional experience.
• Professional certification in Google Analytics or a comparable analytics platform, or demonstrated proficiency in web analytics and reporting.
• Demonstrated experience developing, implementing, and optimizing automated marketing campaigns, including audience segmentation, customer journey development, responsive HTML email creation, and campaign performance measurement.
• Demonstrated experience integrating and leveraging CRM , CMS , marketing automation, and analytics platforms to support lead generation, enrollment marketing, reporting, and data-informed decision‑making.

Necessary Licenses or Certifications

Work Location

Work Location The Dubois Center & Main Campus

Posting date 11/09/2026

Closing date 11/23/2026

Proposed Hire Date

Proposed Hire Date 12/14/2026

Contact Information

Special Notes to Applicants

• Please provide 1 reference from a current or previous supervisor.
• This position will float between The Dubois Center and Main Campus.
• The finalist will be subject to a Criminal Background Check and/or a Motor Vehicle Report
• The Search Committee will not contact references without first verifying permission with the finalist.
• Please ensure your application reflects the knowledge, skills, abilities, and experiences to support your answers to the supplemental questions. Do not write ‘see resume’ on your application when completing the job duties section.

Required fields are indicated with an asterisk (*).

* How did you hear about this employment opportunity?

• UNC Charlotte Website
• HERC Job Board
• Inside Higher Education
• Mitratech Circa (formerly known as Local JobNetwork)
• Another Website
• Agency Referral
• Advertisement/Publication
• Personal Referral
• Other

Where did you learn about this posting?

(Open Ended Question)

* Do you have a Bachelor's degree in a relevant field, or an equivalent combination of training and experience?

• Yes - Bachelor's degree or Higher in a relevant field
• Yes - Associate's degree with at least two years relative experience to the position
• Yes - High School/GED with at least four years relative experience to the position
• No

* Please describe your hands‑on experience working within a content management system (CMS), including the specific platforms you have used and your experience with CSS, theme customization, and responsive web design.

(Open Ended Question)

* This posting is for current UNC Charlotte permanent, temporary, and RIF employees only. Are you a current UNC Charlotte employee?

• Yes
• No

Required Documents

• Resume / Curriculum Vitae
• Cover Letter / Letter of Interest
• Contact Information for References

Optional Documents

9201 University City BlvdCharlotte, NC 28223