Development Marketing Strategist

UNC-Chapel Hill; Chapel Hill (NC); Sur place; USD 65 000 - 90 000; Plein temps

Résumé du poste

UNC-Chapel Hill is seeking a Development Marketing Strategist within University Communications and Marketing to plan, coordinate, and execute integrated marketing initiatives that support Carolina's institutional priorities. The role manages a portfolio of campus partners and provides strategic guidance, project management, and execution support.

You will collaborate with teams across paid, owned and earned channels to translate strategies into coordinated plans and measurable outcomes,

Qualifications

• Bachelor’s degree or equivalent combination of training and experience.
• Experience on a fundraising team and knowledge of donor engagement, solicitation and stewardship strategies.
• Experience using Basecamp project management software. Experience managing departmental budgets. Experience working with agencies.

Responsabilités

• Plan, coordinate and execute integrated marketing initiatives that advance Carolina's institutional priorities.
• Manage a portfolio of campus partners and provide strategic guidance, project management and execution support.
• Collaborate with paid, owned and earned channels to translate marketing strategies into coordinated plans and measurable outcomes.

Formation

Bachelor’s degree in a discipline related to the area of assignment

Outils

Basecamp

Description du poste

Please see Special Instructions for more details.

You have the opportunity to submit optional links or materials associated with a previous campaign.

Posting Information

Posting Information

Department

Department University Comms and Marketing-258000

Career Area Public Relations/Communications/Marketing

Is this an internal only recruitment?

Is this an internal only recruitment? No

Posting Open Date

Posting Open Date 11/11/2026

Application Deadline

Application Deadline 11/30/2026

Position Type

Position Type Permanent Staff (SHRA)

Position Title

Position Title Public Comm Specialist - Journey

Salary Grade Equivalent

Salary Grade Equivalent NC13 / GN10

Working Title

Working Title Development Marketing Strategist

Position Number

Position Number 20065630

Vacancy ID

Vacancy ID P021551

Full-time/Part-time Permanent/Time-Limited

Full-time/Part-time Permanent/Time-Limited Full-Time Permanent

If time-limited, estimated duration of appointment

This position is not eligible for H-1B sponsorship.

One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.

University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC -Chapel Hill offers full-time employees a comprehensive benefits package , paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.

Primary Purpose of Organizational Unit

University Communications and Marketing protects and advances Carolina's reputation as the nation's first and best public research university. In partnership with leaders and colleagues across campus, the team is responsible for developing and implementing an integrated strategy to share the impact of our university's teaching, research and service that improves our state, nation and world. Areas within University Communications and Marketing include Web Planning and Production, Internal Communications, Development Marketing, Executive Communications, Strategic Communications, Marketing, Social Media, Creative Services, and the UNC Visitors Center.

Position Summary

Reporting to the Director of Development Marketing, the Development Marketing Strategist is a key member of the University Communications and Marketing team responsible for planning, coordinating and executing integrated marketing initiatives that advance Carolina's institutional priorities and strengthen the University’s brand. The position manages a portfolio of campus partners, which may include academic schools, institutes, centers and other university units, serving as a day-to-day marketing partner and providing strategic guidance, project management and executional support.
The Development Marketing Strategist works collaboratively with UCM teams across paid, owned and earned channels and translates marketing strategies into coordinated plans, timelines, deliverables and measurable outcomes. The position balances strategic thinking with hands-on execution; manages multiple concurrent projects; coordinates internal and external resources; and builds strong relationships with campus stakeholders. The position also contributes to the development, implementation and refinement of standard marketing processes that improve efficiency, consistency and effectiveness across the team.

Minimum Education and Experience Requirements

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Management Preferences

Experience working on a fundraising team and knowledge of donor engagement, solicitation and stewardship strategies. Experience using Basecamp project management software. Experience managing departmental budgets. Experience working with agencies.

Required Licenses/Certifications

Special Physical/Mental Requirements

Campus Security Authority Responsibilities

Not Applicable.

Position/Schedule Requirements

Equal Opportunity Employer Statement

The University is an equal opportunity employer and welcomes all to apply without regard to age, color, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, or sexual orientation. We encourage all qualified applicants to apply, including protected veterans and individuals with disabilities.

Required Documents

• Curriculum Vitae / Resume
• Cover Letter

Optional Documents

• Other Document

Posting Supplemental Questions

Required fields are indicated with an asterisk (*).

• * Please select the response below that best describes your experience/education for the Public Communications Specialist position.
  • Bachelor's, Master's, or Doctorate in a related field
  • Associate's, Bachelor's, Master's, or Doctorate in an unrelated field and 4 years of related experience
  • Associate's in a related and 2 years of related experience
  • Combination of post-high school education and/or experience in a related field to equal at least 4 years (ex. 1 year towards a related degree and 3 years of related experience)
  • Did not complete high school but have a combination of high school education and related experience to equal 8 years (ex. 1 year of high school and 7 years of related experience)
  • None of the above