Marketing Technology Lead — MarTech & Integrations (Remote)

Visa Hunt; United States; Remote; USD 106,000 - 155,000; Full time

Job summary

Lumen is seeking a Lead Marketing Technology Manager to administer and evolve the marketing automation ecosystem, focusing on Marketo and related technologies. You will partner with Marketing, Sales, Technology, Product, Analytics, and external vendors to drive automation and process innovation.

The role supports remote work across the U.S. and requires extensive experience with Marketo and Salesforce integrations, as well as strong documentation and operational storytelling skills.

Qualifications

• Marketo Certified Expert (MCE) certification.
• 5–10 years of experience administering and optimizing Marketo in enterprise environments.
• Experience supporting large-scale marketing automation programs and campaign operations.
• Strong experience with Salesforce integrations and complex marketing technology ecosystems.
• Experience managing integrations across multiple marketing technologies and supporting data-driven marketing operations.
• Experience developing documentation, process maps, operational procedures, and training materials.
• Strong communication skills with the ability to present technical concepts to nontechnical stakeholders.

Responsibilities

• Administer and optimize Marketo and related marketing technologies to support reliable, scalable campaign execution.
• Own the maintenance, monitoring, and optimization of integrations between Marketo and connected systems including Salesforce, Demandbase, Conversica, Knak, NeverBounce, ZoomInfo, OneTrust and future marketing technologies along with the strategy for how to best utilize these systems.
• Lead onboarding of new technologies and integrations, including strategy, security reviews, configuration, testing, deployment, documentation and ongoing support.
• Increase efficiency through project management enhancements and change management processes.
• Drive improvements in data quality, compliance, segmentation and customer experience across the marketing technology stack.
• Perform QA of Marketo campaigns prior to deployment. Support standardization efforts that improve consistency, scalability and campaign performance.
• Own the documentation that support knowledge sharing, operational consistency and stakeholder communication.

Skills

Marketo admin

Salesforce integrations

Data-driven marketing

Project management

Communication skills

Tools

Salesforce

Demandbase

Conversica

Knak

NeverBounce

ZoomInfo

OneTrust

Job description

Lumen is seeking a Lead Marketing Technology Manager to administer and evolve the marketing automation ecosystem, focusing on Marketo and related technologies. You will partner with Marketing, Sales, Technology, Product, Analytics, and external vendors to drive automation and process innovation.

The role supports remote work across the U.S. and requires extensive experience with Marketo and Salesforce integrations, as well as strong documentation and operational storytelling skills.