Remote Marketo & MarTech Operations Lead

Lumen Technologies; Northern (KY); Hybrid; USD 106,000 - 155,000; Full time

Job summary

Lumen Technologies is seeking a Lead Marketing Technology Manager to oversee the admin, optimization, and evolution of our marketing automation ecosystem. You will manage campaign execution, platform administration, integrations with Salesforce, Demandbase, and other tools, and drive data quality and process standardization across teams.

This remote role collaborates with Marketing, Sales, Technology, Product, Analytics, and vendors to enable automation, security, and scalable marketing

Qualifications

• 5–10 years of experience administering and optimizing Marketo in enterprise environments.
• Experience supporting large-scale marketing automation programs and campaign operations.
• Strong experience with Salesforce integrations and complex marketing technology ecosystems.
• Experience managing integrations across multiple marketing technologies and supporting data-driven marketing operations.
• Experience developing documentation, process maps, operational procedures, and training materials.
• Strong communication skills with the ability to present technical concepts to nontechnical stakeholders.

Responsibilities

• Administer and optimize Marketo and related marketing technologies to support reliable, scalable campaign execution.
• Own the maintenance, monitoring, and optimization of integrations between Marketo and connected systems including Salesforce, Demandbase, Conversica, Knak, NeverBounce, ZoomInfo, OneTrust and future marketing technologies along with the strategy for how to best utilize these systems.
• Lead onboarding of new technologies and integrations, including strategy, security reviews, configuration, testing, deployment, documentation and ongoing support.
• Increase efficiency through project management enhancements and change management processes.
• Drive improvements in data quality, compliance, segmentation and customer experience across the marketing technology stack.
• Perform QA of Marketo campaigns prior to deployment. Support standardization efforts that improve consistency, scalability and campaign performance.
• Own the documentation that support knowledge sharing, operational consistency and stakeholder communication.

Skills

Marketing automation

Data-driven marketing

Project management

Communication

Tools

Marketo

Salesforce

HubSpot

Eloqua

Salesforce Marketing Cloud

Demandbase

Conversica

ZoomInfo

OneTrust

Knak

NeverBounce

Job description

Lumen Technologies is seeking a Lead Marketing Technology Manager to oversee the admin, optimization, and evolution of our marketing automation ecosystem. You will manage campaign execution, platform administration, integrations with Salesforce, Demandbase, and other tools, and drive data quality and process standardization across teams.

This remote role collaborates with Marketing, Sales, Technology, Product, Analytics, and vendors to enable automation, security, and scalable marketing