Marketing Technology Integration Lead (Martech)

Ipsen; Cambridge (MA); On-site; USD 145,000 - 210,000; Full time

Benefits offered by this job

401(k) with company contributions

Comprehensive medical, dental, and vision coverage

Flexible spending accounts

Paid parental leave

Discretionary winter shutdown

Job summary

Ipsen is seeking a MarTech Integration Specialist to design and optimize the marketing technology ecosystem for the beauty and medical aesthetics sector. This role involves integrating platforms and ensuring compliance, enabling personalized content delivery across channels.

The ideal candidate will have a strong technical background, at least 10 years of experience, and expertise in platforms like Salesforce Marketing Cloud and Adobe. Drive compliance and integrate data governance while collaborating across teams.

Qualifications

• Overall, 10 years of experience in a related field.
• 6+ years of experience in MarTech implementation or digital transformation.
• Hands-on experience with CMS and marketing platforms.

Responsibilities

• Lead implementation of MarTech platforms.
• Ensure consistent omni-channel content delivery.
• Manage implementation timelines and launch readiness.

Skills

Marketing technology expertise

Data governance

Cross-functional coordination

Omni-channel digital experience delivery

Education

Bachelor’s degree in Engineering, Computer Science, or related field

Tools

Salesforce Marketing Cloud

Adobe

Sitecore

Job description

Summary

Be responsible for designing, implementing, and optimizing the marketing technology ecosystem that powers personalized, compliant, omnichannel experiences for consumers and providers in the beauty and medical aesthetics sector. This role acts as the strategic and technical integrator across platforms (CMS, CRM, marketing automation, analytics) and teams (Marketing, IT, Data, Digital, Compliance), ensuring seamless content delivery, data governance, and campaign activation.

Main Responsibilities & Technical Competencies

• Own MarTech platform implementation: Lead implementation of MarTech platforms for consumer‑ and provider‑facing content (role‑based portals and journeys), integrate across CMS, marketing automation, CRM, and analytics to enable personalization & outreach (promos, events), translate marketing requirements into scalable technical solutions while ensuring data quality, privacy, & compliance (consent mgmt.)
• Enable omni‑channel content delivery: Ensure consistent content delivery across web and owned omni‑channel media (KOL, training, product info, claims), oversee content workflows, personalization, and campaign enablement (events, promos/discounts, product updates)
• Drive data, measurement, and governance: Ensure accurate data capture, tagging, and performance measurement (provider click rates), establish governance for content, privacy, and regulatory compliance (consent & preference mgmt., GDPR, CPRA)
• Coordinate cross‑functional execution: Act as integrator across marketing, IT, analytics, and vendors, manage implementation timelines, risks, and launch readiness

Technical Competencies

• Strong understanding of MarTech ecosystems (CMS, marketing automation, CRM, analytics)
• Experience delivering omni‑channel digital experiences and integrating platforms (Salesforce Marketing Cloud, Adobe)
• Ability to connect marketing strategy with technical execution
• Strong systems thinking across content, data, and customer journeys
• Clear communicator across technical, marketing, and business stakeholders

Essential Knowledge & Experience

• Bachelor’s degree in Engineering, Computer Science, Business Information Systems, or a related field.
• Overall, 10 years of experience in a related field
• 6+ years of experience in MarTech implementation, MarTech integration, or digital transformation
• Hands‑on experience with CMS and marketing platforms (Adobe, Salesforce, Sitecore, or similar)
• Experience integrating MarTech platforms with enterprise data and analytics systems
• Familiarity with privacy, consent management, and regulated content environments preferred
• Proven track record of delivering E2E MarTech implementations

Preferred Knowledge & Experience

• Master’s degree in Engineering, Computer Science, Business Information Systems, or a related field
• MBA
• Overall, 10-12 years of experience in a related field (ie Commercial IT)
• 6+ years of experience in MarTech implementation, MarTech integration, or digital transformation
• Hands‑on experience with CMS and marketing platforms (Adobe, Salesforce, Sitecore, or similar)
• Experience integrating MarTech platforms with enterprise data and analytics systems
• Familiarity with privacy, consent management, and regulated content environments preferred
• Proven track record of delivering E2E MarTech implementations
• Experience in the life science industry and B2C markets

Compensation & Benefits

• The annual base salary range for this position is $145,000 - $210,000.
• This job is eligible to participate in our short‑term incentives program.
• Benefits include 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short‑ and long‑term disability insurance, flexible spending accounts, parental leave, paid time off, discretionary winter shutdown, well‑being allowance, commuter benefits, and more.
• Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job‑related knowledge and demonstrated skills.