Marketing Technology Integration Lead (Martech)

Ipsen Group; Cambridge (MA); On-site; USD 145,000 - 210,000; Full time

Benefits offered by this job

401(k) with company contributions

Group medical, dental and vision coverage

Parental leave

Flexible spending accounts

Paid time off

Job summary

Ipsen Group in Cambridge is seeking a Marketing Technology Integration Lead to design and optimize their marketing technology ecosystem. This role involves overseeing the implementation of MarTech platforms for both consumer and provider-facing content, ensuring data governance and compliance across multiple teams.

The ideal candidate will have a Bachelor's degree, with a strong background in MarTech ecosystems, particularly in healthcare and B2C markets. A competitive salary range of $145,000 - $210,000 is offered, along with comprehensive employee benefits.

Qualifications

• 6+ years of experience in MarTech implementation or digital transformation.
• Hands-on experience with CMS and marketing platforms.
• Experience integrating MarTech platforms with enterprise data systems.

Responsibilities

• Design and optimize the marketing technology ecosystem.
• Lead implementation of MarTech platforms.
• Ensure data governance and privacy compliance.

Skills

MarTech ecosystem knowledge

Omni-channel digital experiences

Data governance

Strong communication

Systems thinking

Education

Bachelor’s degree in Engineering, Computer Science, Business Information Systems

Tools

Salesforce Marketing Cloud

Adobe

Sitecore

Job description

## Marketing Technology Integration Lead (Martech)Applylocations: Cambridge (US)time type: Full timeposted on: Posted Yesterdayjob requisition id: R-21610**Title:**Marketing Technology Integration Lead (Martech)**Company:**Ipsen Pharma (SAS)**About Ipsen:**Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation. Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!For more information, visit us at **https://www.ipsen.com/**and follow our latest news on **LinkedIn** and **Instagram**.**Job Description:****Summary**Be responsible for designing, implementing, and optimizing the marketing technology ecosystem that powers personalized, compliant, omnichannel experiences for consumers and providers in the beauty and medical aesthetics sector.This role acts as the strategic and technical integrator across platforms (CMS, CRM, marketing automation, analytics) and teams (Marketing, IT, Data, Digital, Compliance), ensuring seamless content delivery, data governance, and campaign activation.**Main Responsibilities & Technical Competencies****Own MarTech platform implementation*** Lead implementation of MarTech platforms for consumer- and provider-facing content (e.g., role-based portals and journeys)* Own integration across CMS, mkt. automation, CRM, and analytics to enable personalization & outreach (e.g., promos, events)* Translate mkt. requirements into scalable technical solutions while ensuring data quality, privacy, & compliance (e.g., consent mgmt.)**Enable omni-channel content delivery*** Ensure consistent content delivery across web and owned omni-channel media (e.g., KOL, training, product info, claims)* Oversee content workflows, personalization, and campaign enablement (e.g., events, promos/discounts, product updates)**Drive data, measurement, and governance*** Ensure accurate data capture, tagging, and performance measurement (e.g., provider click rates)* Establish governance for content, privacy, and regulatory compliance (e.g., consent & preference mgmt., GDPR, CPRA)**Coordinate cross-functional execution*** Act as integrator across marketing, IT, analytics, and vendors* Manage implementation timelines, risks, and launch readiness**Technical Competencies*** Strong understanding of MarTech ecosystems (CMS, marketing automation, CRM, analytics)* Experience delivering omni-channel digital experiences and integrating platforms (e.g., Salesforce Marketing Cloud, Adobe)* Ability to connect marketing strategy with technical execution* Strong systems thinking across content, data, and customer journeys* Clear communicator across technical, marketing, and business stakeholders**Knowledge & Experience**(essential):* Bachelor’s degree in Engineering, Computer Science, Business Information Systems, or a related field.* Overall, 10 years of experience in a related field* 6+ years of experience in MarTech implementation, MarTech integration, or digital transformation* Hands-on experience with CMS and marketing platforms (e.g., Adobe, Salesforce, Sitecore, or similar)* Experience integrating MarTech platforms with enterprise data and analytics systems* Familiarity with privacy, consent management, and regulated content environments preferred* Proven track record of delivering E2E MarTech implementations(preferred):* Master’s degree in Engineering, Computer Science, Business Information Systems, or a related field* MBA* Overall, 10-12 years of experience in a related field (ie Commercial IT)* 6+ years of experience in MarTech implementation, MarTech integration, or digital transformation* Hands-on experience with CMS and marketing platforms (e.g., Adobe, Salesforce, Sitecore, or similar)* Experience integrating MarTech platforms with enterprise data and analytics systems* Familiarity with privacy, consent management, and regulated content environments preferred* Proven track record of delivering E2E MarTech implementations* Experience in the life science industry and B2C markets### The annual base salary range for this position is $145,000 - $210,000.### This job is eligible to participate in our short-term incentives program.### At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.### The pay range displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting. Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills.We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace “The Real Us”. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application. Ipsen is an equal opportunity employer that strictly prohibits unlawful discrimination. We recruit, employ, train, compensate, and promote without regard to an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.