Marketing Tech Lead – Lead Ops & Automation

Box; Redwood City (CA); Vor Ort; USD 140.000 - 210.000; Vollzeit

Benefits dieser Stelle

Equity

Benefits

Zusammenfassung

Box in Redwood City, CA seeks a Marketing Technology Manager, Lead Operations to shape lead lifecycle strategy and day-to-day execution of how leads move from Marketing to Sales Development.

You’ll own LeanData and Outreach administration, manage MQL processing and routing, and collaborate with Marketing, Sales, and Operations to build a scalable lead operations model that improves data quality and follow-up effectiveness.

Qualifikationen

• 7+ years of experience in marketing operations, revenue operations, or a related field.
• Hands-on expertise in marketing automation platforms (Marketo certification preferred).
• 3+ years of experience managing lead management processes (lead scoring, routing, lifecycle programs) in a B2B SaaS environment.
• Deep experience with Salesforce CRM and understanding of how marketing and sales systems integrate to support pipeline generation.
• Proficient in data analysis and reporting, able to translate complex data sets into actionable insights for stakeholders.
• Strong project management skills and ability to manage multiple priorities in a fast-moving environment with autonomy.
• Collaborative partner who communicates clearly with both technical and non-technical audiences.

Aufgaben

• Set and evolve the strategy for Lead Operations, aligning lead lifecycle processes with Marketing priorities.
• Own the roadmap and admin of LeanData and Outreach, including configuration and optimization.
• Oversee MQL processing and lead routing to ensure accurate, timely handoffs.
• Monitor MQL volume, processing, routing, and follow-up; coordinate resolution of delays or errors.
• Establish routing and follow-up standards for timely lead engagement.
• Guide Outreach best practices for consistent use of sequences by Lead Generation.
• Track lead performance, routing accuracy, and data quality; translate findings into improvements.
• Partner with Lead Generation to define shared goals and improve accountability.
• Gather requirements, implement system changes, and support adoption.
• Identify opportunities to simplify workflows and scale Lead Operations.

Kenntnisse

Marketing operations

Lead management

Salesforce

Data analysis

Project management

Collaboration

Tools

Marketo

LeanData

Outreach

Jobbeschreibung

Box in Redwood City, CA seeks a Marketing Technology Manager, Lead Operations to shape lead lifecycle strategy and day-to-day execution of how leads move from Marketing to Sales Development.

You’ll own LeanData and Outreach administration, manage MQL processing and routing, and collaborate with Marketing, Sales, and Operations to build a scalable lead operations model that improves data quality and follow-up effectiveness.