Senior MarTech Lead: AEP + AWS Marketing Platform

Socket.dev; Seattle (WA); On-site; USD 83,000 - 138,000; Full time

Job summary

Amazon is seeking an experienced Senior MarTech Platform Specialist to lead hands-on implementation, optimization, and scaling of Adobe Experience Platform (AEP) and related marketing tech within AWS Marketing. You will drive identity resolution, journey orchestration, and cross-functional delivery of personalized experiences at scale.

You will translate campaign strategies into platform-native architectures, own data ingestion pipelines and dashboards, and lead integration efforts with Marketo,

Qualifications

• Experience in driving end to end delivery, and communicating results to senior leadership
• 6+ years of experience in Marketing Automation, MarTech, or Customer Data Platform roles
• 5+ years of hands‑on experience with Adobe Experience Platform (AEP), including Real‑Time CDP, AJO/AJO B2B, and CJA
• 5+ years of experience with marketing automation platforms (Marketo preferred), including campaign configuration, lead scoring, nurture programs, and API integrations
• Deep expertise in identity resolution architecture, XDM schema design, data ingestion (batch and streaming), merge policies, and audience segmentation

Responsibilities

• Hands‑on experience, validation, and optimization of Adobe Experience Platform (AEP), including Real‑Time CDP, Adobe Journey Optimizer (AJO or AJO B2B), and Customer Journey Analytics (CJA)
• Translate campaign strategies into platform‑native journey architectures, defining entry criteria, branching logic, channel sequencing, and exit conditions
• Lead platform issue triage and resolution, working directly with Adobe technical teams on P0/P1 defects, patches, and production readiness gates
• Configure and maintain data ingestion pipelines, schema design (XDM), datasets, merge policies, destination syncs, and CJA reporting dashboards
• Configure, test, and launch automated campaigns, reporting, and list segmentation within MarTech Platform
• Troubleshoot technical challenges across platforms, design and implement solutions to overcome integration and performance issues
• Understand complex business problems, relate them to platform capabilities, and design scalable solutions that drive operational efficiency and business outcomes
• Build and implement Agentic AI solutions leveraging Adobe's AI Agent ecosystem and MCP server architecture to optimize marketing operations, automate workflows, and reduce manual intervention across the platform
• Develop and present data‑driven recommendations to leadership, synthesizing platform performance, adoption metrics, and opportunity analysis into clear narratives

Skills

End-to-end delivery

Executive communication

MarTech strategy

Data-driven insights

Cross-functional collaboration

Tools

Marketo

Salesforce (SFDC)

Tableau

Adobe Experience Platform

Job description

Amazon is seeking an experienced Senior MarTech Platform Specialist to lead hands-on implementation, optimization, and scaling of Adobe Experience Platform (AEP) and related marketing tech within AWS Marketing. You will drive identity resolution, journey orchestration, and cross-functional delivery of personalized experiences at scale.

You will translate campaign strategies into platform-native architectures, own data ingestion pipelines and dashboards, and lead integration efforts with Marketo,