Marketing Tech & Data Strategy Lead

Stantec; Houston (TX); On-site; USD 126,000 - 189,000; Full time

Benefits offered by this job

Medical, dental and vision plans

Wellness program

401(k) plan

Employee stock purchase program

Ten paid holidays per year

Vacation 10–20 days per year

Job summary

Stantec is seeking a Digital Marketing Manager Operations to define strategy and roadmaps for marketing data, CRM, and technology across its enterprise marketing ecosystem. You will lead data, CRM, website and digital experience initiatives, partnering with IT, Data, and Analytics to enable scalable, audience-led marketing.

Responsibilities include governance, prioritization and investment decisions, plus leading a high-performing team and external partners in a complex global organization.

Qualifications

• Degree or equivalent in marketing, digital, technology, data, or related discipline.
• 10+ years of progressive experience in digital marketing operations, marketing technology, CRM, digital experience, or related disciplines, ideally within a complex global or matrixed organization.
• Experience leading multidisciplinary digital teams and developing specialist capability.
• Experience with CRM and marketing automation, ideally including HubSpot.
• Experience with marketing data, analytics and reporting environments, including Power BI.
• Experience owning or influencing enterprise website strategy, UX and roadmaps.
• Strong strategic prioritization and investment decisions across competing digital, data and technology requirements.
• Proven ability to influence senior stakeholders across Marketing, IT, Data and partner teams.

Responsibilities

• Define the strategy and roadmap for marketing data, reporting and insight to support decision-making.
• Lead enterprise CRM and marketing operations strategy, including audience data and automation.
• Own governance, standards and adoption for CRM and marketing automation at scale.
• Set strategy for enterprise website and digital experiences, balancing needs and insights.
• Partner with IT and development to translate marketing priorities into scalable tech solutions.
• Guide AI adoption for marketing to improve insight, personalization and efficiency.
• Lead and develop a high-performing team, managing budgets and partners.

Skills

Marketing operations

CRM & automation

Power BI

Website strategy

Data analytics

Stakeholder management

AI governance

Leadership

Education

Degree in marketing/digital/technology

Tools

HubSpot

CRM systems

Marketing automation platforms

Job description

Stantec is seeking a Digital Marketing Manager Operations to define strategy and roadmaps for marketing data, CRM, and technology across its enterprise marketing ecosystem. You will lead data, CRM, website and digital experience initiatives, partnering with IT, Data, and Analytics to enable scalable, audience-led marketing.

Responsibilities include governance, prioritization and investment decisions, plus leading a high-performing team and external partners in a complex global organization.