Head of Enterprise Performance Marketing & Growth

Stantec; Denver (CO); Hybride; USD 150 000 - 210 000; Plein temps

Avantages offerts par ce poste

Medical, dental, vision plans

Wellness program

401(k) plan with match

Paid holidays and vacation

Résumé du poste

Stantec seeks a Performance Marketing Manager to lead enterprise-wide performance marketing and investment strategy, shaping paid media, SEO, organic social and advocacy initiatives across priority audiences.

You will guide an integrated team, translating priorities into audience, channel and media strategies, setting investment direction, and advising senior leaders on channel performance and future opportunities.

Qualifications

• Degree or equivalent experience in marketing, digital marketing, communications, business or related discipline.
• 10+ years of progressive experience in performance marketing, digital marketing, integrated media or related disciplines.
• Significant experience leading multidisciplinary performance marketing teams and developing specialist capability.
• Demonstrated success developing and executing enterprise or organization-wide performance marketing, audience and media strategies.

Responsabilités

• Set and lead the enterprise performance marketing and investment strategy across paid media, SEO, organic social and digital campaign performance.
• Translate enterprise and business priorities into measurable audience, channel and investment strategies, directing investment toward the highest-value opportunities.
• Provide strategic oversight of significant media investment, establishing governance and performance expectations and redirecting investment based on evidence and expected value.
• Set and lead Stantec’s enterprise SEO and discoverability strategy, using audience search behavior and intent to inform content, digital experience and performance marketing priorities.
• Lead the enterprise organic social strategy and set the strategic direction for practitioner and employee advocacy, including governance, adoption and enterprise standards.
• Own the strategic interpretation of campaign, social, search and media performance, translating insights into recommendations on channel strategy, audience priorities and future investment.
• Establish a culture of evidence-led experimentation, testing and continuous optimization across channels and campaigns.
• Partner with Content Marketing, Digital Operations, Talent Brand and Recruitment Marketing to deliver integrated audience, channel and campaign strategies.
• Act as a trusted advisor to senior marketing and business leaders on media investment, channel performance and emerging digital opportunities.
• Lead, develop and inspire a high-performing specialist team, building capability through coaching and development.
• Manage priorities, resources, significant media budgets and external partners, making informed investment and resourcing decisions based on enterprise priorities and performance.
• Lead change and capability adoption across performance marketing, strengthening enterprise approaches, standards and ways of working.

Connaissances

Performance marketing

Paid media

SEO

Organic social

Analytics

Stakeholder management

Leadership

Budget management

Cross-functional collaboration

Formation

Degree in marketing or related

10+ years in performance/digital marketing

Experience leading multidisciplinary teams

Enterprise/organization-wide marketing experience

Outils

Hootsuite

Parliament

Google Analytics

Google Ads

LinkedIn Ads

Description du poste

Stantec seeks a Performance Marketing Manager to lead enterprise-wide performance marketing and investment strategy, shaping paid media, SEO, organic social and advocacy initiatives across priority audiences.

You will guide an integrated team, translating priorities into audience, channel and media strategies, setting investment direction, and advising senior leaders on channel performance and future opportunities.