Performance Marketing Lead

®; Houston (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, and vision plans

401(k) plan

Paid holidays

Vacation and sick leave

Tuition reimbursement

Job summary

Stantec is seeking a Performance Marketing Manager to lead the enterprise marketing investment and strategy across paid media, SEO, and organic social. You will translate priorities into evidence-led audience and channel plans, guiding major media investments and governance while driving performance across campaigns.

You will also oversee SEO, employee advocacy, and collaboration with Content Marketing and Recruitment Marketing to deliver integrated audience strategies.

Qualifications

• Degree or equivalent experience in marketing, digital marketing, communications, business or related discipline.
• 10+ years of progressive experience in performance marketing, digital marketing, integrated media or related disciplines.
• Significant experience leading multidisciplinary performance marketing teams and developing specialist capability.
• Demonstrated success developing and executing enterprise or organization-wide performance marketing, audience and media strategies.
• Demonstrated expertise across paid digital media, SEO, organic social and digital campaign measurement.

Responsibilities

• Set and lead the enterprise performance marketing and investment strategy across paid media, SEO, organic social and digital campaign performance.
• Translate priorities into measurable audience, channel and investment strategies.
• Provide strategic oversight of significant media investment and governance.
• Lead the enterprise SEO and discoverability strategy informed by audience behavior.
• Lead the enterprise organic social strategy and employee advocacy governance.
• Interpret campaign performance and translate insights into recommendations for channel strategy and future investment.
• Foster a culture of evidence-led experimentation, testing and optimization across channels.
• Partner with Content Marketing, Digital Operations, Talent Brand and Recruitment Marketing to deliver integrated strategies.
• Advise senior leaders on media investment and emerging digital opportunities.
• Develop and inspire a high-performing specialist team and manage budgets and external partners.

Skills

Performance marketing

Digital media

SEO

Analytics

Leadership

Stakeholder management

Campaign measurement

Budget management

Education

Bachelor's degree in marketing

Tools

LinkedIn Ads

Meta

Instagram

YouTube

X

Hootsuite

Parliament

Job description

Stantec is seeking a Performance Marketing Manager to lead the enterprise marketing investment and strategy across paid media, SEO, and organic social. You will translate priorities into evidence-led audience and channel plans, guiding major media investments and governance while driving performance across campaigns.

You will also oversee SEO, employee advocacy, and collaboration with Content Marketing and Recruitment Marketing to deliver integrated audience strategies.