Enterprise Performance Marketing Lead

Stantec

Chicago (IL)

Hybrid

USD 140,000 - 190,000

Full time

3 days ago

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Benefits offered by this job

Health benefits

Retirement plan

Job summary

Stantec is seeking a Performance Marketing Manager to set and lead the enterprise-wide performance marketing and investment strategy, shaping paid media, SEO, organic social and advocacy to reach priority audiences and deliver measurable outcomes.

You will translate priorities into evidence-led audience and channel strategies, set investment priorities, and advise senior leaders on media investment, channel performance and future opportunities.

Qualifications

Degree or equivalent experience in marketing, digital marketing, communications, business or related discipline.
10+ years of progressive experience in performance marketing, digital marketing, integrated media or related disciplines, ideally within a complex global organization or agency environment.
Significant experience leading multidisciplinary performance marketing teams and developing specialist capability.
Demonstrated success developing and executing enterprise or organization-wide performance marketing, audience and media strategies.
Demonstrated expertise across paid digital media, SEO, organic social and digital campaign measurement.
Proven experience managing significant digital media investments and budgets across multiple campaigns, audiences or markets.
Demonstrated experience making strategic investment and prioritization decisions based on audience insight, performance evidence and business objectives.
Proven ability to advise, influence and constructively challenge senior marketing and business stakeholders.
Experience building, evolving or transforming performance marketing capabilities, operating models and ways of working.
Experience in B2B, professional services or complex consideration-led marketing is advantageous.

Responsibilities

Set and lead the enterprise performance marketing and investment strategy across paid media, SEO, organic social and digital campaign performance.
Translate priorities into measurable audience, channel and investment strategies, directing investment toward high-value opportunities.
Provide strategic oversight of significant media investment with governance and performance expectations.
Lead the enterprise SEO and discoverability strategy based on audience behavior and intent.
Lead the enterprise organic social strategy, including governance and advocacy.
Interpret campaign, social, search and media performance to advise on channel strategy and future investment.
Foster a culture of evidence-led experimentation, testing and optimization.
Partner with Content Marketing, Digital Operations, Talent Brand and Recruitment Marketing for integrated campaigns.
Advise senior leaders on media investment and emerging digital opportunities.
Develop and inspire a high-performing specialist team; coaching and development.
Manage priorities, resources and budgets; making informed investment decisions.
Lead change and capability adoption across performance marketing.