Director of Marketing Technology & Digital Growth

Berg-Apotheke Brand-Erbisdorf Inh. Heike Neidhardt e.Kfr.; Lodi (NJ); Presencial; USD 180.000 - 230.000; Jornada completa

Descripción de la vacante

Our client, a high SKU manufacturing company, seeks a Director of Digital Marketing Technology in NJ or OKC with relocation. You will define the enterprise marketing technology roadmap, oversee CRM, marketing automation, CMS, and data platforms, and govern data integrity across brands.

Lead cross-functional teams to enable growth in foodservice and healthcare segments. Responsibilities include optimizing platforms, enabling sales with marketing tech, driving digital customer experiences, and

Formación

• Bachelor’s degree in marketing, Business, Information Systems, or related field (Master’s preferred).
• 8–12+ years of marketing operations or marketing technology experience, ideally in B2B manufacturing, healthcare, or foodservice industries.
• Proven success implementing martech platforms across distributed business units.
• Deep understanding of: Lead lifecycle & scoring CRM architecture Multi-touch attribution Funnel analytics Data enrichment and governance.
• Experience managing marketing technology budgets and vendor relationships.
• Strong communication skills with the ability to translate technical concepts into business value.

Responsabilidades

• Marketing Technology Strategy Define and maintain the enterprise marketing technology roadmap aligned to business priorities, digital transformation goals, and brand growth plans.
• Platform Management & Optimization Own the architecture, implementation, and integration of platforms including CRM (e.g., Salesforce) Marketing automation (HubSpot, Marketo, Pardot) CMS (WordPress, Sitecore) DAM, PIM, SEO tools, data enrichment platforms, analytics dashboards, and ERP data connections.
• Governance & Data Integrity Establish governance protocols around data capture, segmentation, privacy compliance (GDPR, HIPAA considerations), and lifecycle.
• Sales Enablement Oversee connectivity between marketing systems and CRM-driven sales workflows. Automate handoff processes, lead scoring, and intent-based routing.
• Digital Customer Experience Support digital product catalog experiences, configurators, content syndication, and sample request flows. Drive personalization strategies across web, email, and channel partner ecosystems.
• Analytics & Performance Insights Develop dashboards and reporting frameworks for multi-brand performance tracking. Translate data into recommendations for campaign optimization, product focus, and content strategy.
• Cross-Functional Leadership Collaborate with Brand, Product Marketing, Sales, IT, Customer Success, Ecommerce, and Operations. Train marketing teams on platform capabilities, measurement practices, and automation workflows.

Conocimientos

Marketing operations

Marketing technology

CRM architecture

Vendor management

Communication skills

Educación

Bachelor's degree in Marketing or related field

Master’s degree preferred

Herramientas

Salesforce CRM

HubSpot

Marketo

Pardot

WordPress

Sitecore

DAM

PIM

Descripción del empleo

Our client, a high SKU manufacturing company, seeks a Director of Digital Marketing Technology in NJ or OKC with relocation. You will define the enterprise marketing technology roadmap, oversee CRM, marketing automation, CMS, and data platforms, and govern data integrity across brands.

Lead cross-functional teams to enable growth in foodservice and healthcare segments. Responsibilities include optimizing platforms, enabling sales with marketing tech, driving digital customer experiences, and