Marketing Systems Architect for Scale

Eastman; St. Louis, Northern (MO, KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Eastman is seeking a Marketing Systems Manager in St. Louis, MO to design and operate the marketing systems that enable demand capture, lead management, and revenue measurement at scale.

You will bridge marketing, sales, IT, legal, privacy, and external partners to ensure compliant, scalable solutions across websites, email, automation, CRM, and analytics. The role reports to the Brand & Commercial Marketing Leader, Americas & EMEA and requires strategic roadmapping, governance, and vendor

Qualifications

• Bachelor's degree in marketing, communications, journalism, or related discipline required.
• 7 years of marketing and/or communications experience, with Digital Marketing emphasis preferred.
• 2 years of people leadership experience preferred.
• Marketing project experience with enterprise-level platforms.
• Hands-on experience with Asana, Adobe Experience Manager, Adobe Analytics, Marketo, and Salesforce.
• Strong working knowledge of website management, email marketing, marketing automation, and analytics/optimization.
• Ability to travel up to 20% of the time.

Responsibilities

• Leads the development, optimization, and day-to-day operation of the marketing systems environment that supports the business’s commercial marketing strategy, including websites, email platforms, marketing automation tools, CRM-connected workflows, lead routing processes, analytics tools, dealer portal capabilities, SEO infrastructure, and other enabling technologies.
• Partners closely with Strategic Marketing, other members of Brand & Commercial Marketing, and cross-functional teams such as Sales to ensure systems and workflows support campaign execution, audience engagement, lead capture, lead management, and measurement needs.
• Works with IT and other internal partners to define business requirements, prioritize enhancements, support roadmap planning, and drive effective integration across platforms.
• Improves how marketing activity is measured and connected to commercial outcomes by supporting attribution design, enabling performance reporting, improving data visibility, and identifying opportunities for system and process improvement.
• Coordinates communications and status updates on marketing systems initiatives, enhancements, and priorities for business stakeholders, ensuring alignment on progress, timelines, risks, dependencies, and expected outcomes.
• Oversees governance and compliance across relevant marketing systems and digital properties, including adherence to legal, privacy, brand, accessibility, and corporate standards.
• Manages external vendors and agency partners that support systems, platforms, and related services, including scope management, performance oversight, budget stewardship, and procurement coordination.
• Leads, coaches, and mentors the Marketing Analyst and Digital Marketing Representative roles.
• Evaluates emerging capabilities, including AI-enabled tools and workflow solutions, to determine their value and applicability to the business.

Skills

Project management

Analytics

Cross-functional collaboration

Communication skills

Vendor management

Education

Bachelor's degree in marketing/communications/journalism or related

7 years of marketing/communications experience

2 years of people leadership experience

Tools

Asana

Adobe Experience Manager

Adobe Analytics

Marketo

Salesforce

Job description

Eastman is seeking a Marketing Systems Manager in St. Louis, MO to design and operate the marketing systems that enable demand capture, lead management, and revenue measurement at scale.

You will bridge marketing, sales, IT, legal, privacy, and external partners to ensure compliant, scalable solutions across websites, email, automation, CRM, and analytics. The role reports to the Brand & Commercial Marketing Leader, Americas & EMEA and requires strategic roadmapping, governance, and vendor