Marketing Strategy & Operations Executive

First Tech Federal Credit Union; Hillsboro (OR); In loco; USD 180.000 - 280.000; Tempo pieno

Descrizione del lavoro

First Tech Federal Credit Union is seeking a VP Marketing Strategy & Operations to align strategy, investments, talent, processes, data, and technology with enterprise priorities. The role leads strategic planning, marketing operations, analytics, budgeting, governance, and performance practices to improve effectiveness and execution across marketing.

You will partner with Marketing leadership and enterprise partners to optimize resources, drive data-driven decision-making, and advance growth

Competenze

• Experience leading marketing strategy, operations, analytics, budgeting, governance, and performance practices.
• Proven ability to translate enterprise priorities into actionable plans and measurable outcomes.
• Strong stakeholder management and cross-functional collaboration across Marketing, Product, Retail, Digital, Finance, and HR.

Mansioni

• Lead strategic planning activities for marketing, translating priorities into actionable plans and investment strategies.
• Oversee Marketing Intelligence, Analytics, and Performance to connect activities to business and member outcomes.
• Define and execute marketing technology strategy to support personalization and scalability.
• Direct budgeting, forecasting, investment planning, and financial performance management.
• Lead and improve the marketing operating model, governance, portfolio management, and capacity planning.
• Sponsor high-impact strategic initiatives and technology modernization efforts.

Conoscenze

Strategic planning

Leadership

Marketing analytics

Budgeting

Data analytics

Cross-functional collaboration

Descrizione del lavoro

First Tech Federal Credit Union is seeking a VP Marketing Strategy & Operations to align strategy, investments, talent, processes, data, and technology with enterprise priorities. The role leads strategic planning, marketing operations, analytics, budgeting, governance, and performance practices to improve effectiveness and execution across marketing.

You will partner with Marketing leadership and enterprise partners to optimize resources, drive data-driven decision-making, and advance growth