Marketing Strategy Lead & Campaign Architect

Acrisure Mortgage LLC; Orlando (FL); On-site; USD 120,000 - 160,000; Full time

Job summary

Acrisure Mortgage LLC in Orlando is seeking a Marketing Strategist Manager to shape strategy, lead initiatives, and strengthen brand engagement across audiences and channels.

The role blends strategic leadership with hands-on creative direction, guiding a team to translate business priorities into integrated campaigns, digital content, and outbound marketing that drive growth.

You will partner with senior leaders to set priorities and ensure campaigns meet regulatory and brand standards.

Qualifications

• 5+ years of progressive experience in creative strategy, marketing strategy, integrated marketing, advertising, brand marketing, campaign development, or a related field.
• Experience managing a marketing team or creative team is strongly preferred.
• Proven ability to translate organizational objectives into comprehensive marketing strategies and initiatives.
• Mortgage/financial services or regulated-industry experience is preferred.
• Excellent leadership, communication, and cross-functional collaboration skills.

Responsibilities

• Translate business objectives, mortgage products, market opportunities, recruiting initiatives, and strategic priorities into compelling creative campaign concepts.
• Own the development of campaign strategy from initial brief through creative execution and optimization.
• Identify the target audience, key consumer or business insight, campaign positioning, primary message, creative angle, and overall campaign concept.
• Develop original concepts for advertising campaigns, commercials, social content, digital advertising, email campaigns, landing pages, print materials, direct mail, recruiting campaigns, sales initiatives, and other external-facing marketing.
• Look beyond individual marketing assets to develop larger ideas that can be expressed across multiple channels and formats.
• Present multiple creative approaches when appropriate and articulate the strategic rationale behind each concept.
• Identify opportunities to make mortgage products approachable, relevant, memorable, and differentiated.

Skills

Creative strategy

Marketing strategy

Brand marketing

Campaign development

Leadership

Job description

Acrisure Mortgage LLC in Orlando is seeking a Marketing Strategist Manager to shape strategy, lead initiatives, and strengthen brand engagement across audiences and channels.

The role blends strategic leadership with hands-on creative direction, guiding a team to translate business priorities into integrated campaigns, digital content, and outbound marketing that drive growth.

You will partner with senior leaders to set priorities and ensure campaigns meet regulatory and brand standards.