Marketing Manager

Automotivemastermind; New York (NY); On-site; USD 90,000 - 95,000; Full time

Benefits offered by this job

Annual incentive plan

Benefits package

Job summary

automotiveMastermind, a Mobility Global company, seeks an experienced Marketing Manager to own end-to-end campaign execution for a portfolio of automotive brands in a fast-paced environment.

You will leverage a mix of marketing automation tools and customer data to design personalized journeys, optimize performance, and drive measurable results. Collaborative cross-functional work is essential to align with OEM initiatives and brand guidelines.

Qualifications

• 5+ years of experience in marketing (digital, lifecycle, or CRM preferred).
• Ability to design and optimize data-driven campaigns.
• Strong communication and collaboration across teams.

Responsibilities

• Own end-to-end marketing campaigns for a portfolio of automotive brands.
• Develop targeted customer journeys using MAP and marketing automation tools.
• Analyze campaign performance and optimize for engagement and ROI.
• Coordinate with creative, product, and OEM teams to ensure brand consistency.
• Lead cross-functional execution and manage timelines for launches.

Skills

Campaign management

Brand management

Data analysis

Project management

Attention to detail

Tools

Salesforce Marketing Cloud

HubSpot

Marketo

Braze

Job description

Founded in 2012, automotiveMastermind, a part of Mobility Global, is the automotive industry's trusted data and technology provider. The company drives greater salesperson efficiency through its use of Actionable Intelligence and personalized experiences. Through a combination of behavioral predictive analytics, targeted marketing outreach, and expert consulting, automotiveMastermind empowers dealers and OEMs to seamlessly blend data and intelligence with personalized insights. automotiveMastermind is headquartered in New York City. For more information, visit www.automotivemastermind.com .

The automotiveMastermind team is seeking an experienced Marketing Manager to join our Predictive Marketing team. This role sits at the intersection of creative, data, and automation, owning the end-to-end execution and optimization of marketing campaigns for a portfolio of automotive brands. This role is ideal for a proactive, solutions-oriented marketer who thrives in a fast-paced environment. You take initiative, anticipate challenges, and drive work forward with a high degree of ownership. You are comfortable working independently to deliver results while also collaborating effectively across teams to bring complex campaigns to life. You will combine strategic thinking with hands-on execution, leveraging customer data and marketing automation tools to design personalized, high-performing customer journeys. Success in this role requires the ability to manage competing priorities, adapt quickly, and maintain a high bar for quality and accuracy . You'll partner closely with design, copy editorial, product, development, and OEM team stakeholders, translating insights into impactful marketing programs that drive measurable results.

What You’ll Do

• Campaign Strategy & Execution Own campaigns end-to-end-from ideation and briefing through execution, testing, and optimization Build and manage targeted customer journeys using our internally - developed Marketing A utomation Platform (MAP) Write and refine marketing copy for campaigns across channels, ensuring messaging is clear, compelling, and aligned with each brand's voice Partner with creative teams to deliver engaging, conversion-focused campaigns
• Brand & Portfolio Ownership Manage a portfolio of automotive brands, ensuring all campaigns adhere to brand guidelines and objectives while maintaining consistent messaging across channels Translate OEM initiatives (e.g., vehicle launches, sales events) into dealership-level campaigns Stay current on automotive marketing trends and customer behavior
• Data, Testing & Optimization Analyze campaign performance to generate actionable insights Lead testing and optimization strategies to improve engagement, conversion, and ROI Continuously refine segmentation, personalization, and campaign logic
• Project & Stakeholder Management Coordinate cross-functional execution across creative and development teams Manage timelines, track deliverables, and ensure on-time campaign launches Act as a key point of contact for marketing-related requests and support for your brands
• Quality Assurance & Compliance Oversee template QA, ensuring accuracy prior to campaign deployment Manage brand and legal compliance approvals Ensure all campaigns meet quality and regulatory standard s

Who You Are

• 5+ years of experience in marketing (preferably digital, lifecycle, or CRM marketing)
• A proactive, solutions-oriented problem-solver who takes initiative and owns outcomes Comfortable working autonomously and collaboratively, balancing independent ownership with cross-functional teamwork
• Highly organized with the ability to manage multiple priorities in a fast-paced, high-growth environment
• Proven track record executing data-driven campaigns end-to-end
• Strong analytical skills with the ability to translate data into actionable insights
• Adaptable and able to maintain high-quality output under tight timelines
• Exceptional attention to detail and commitment to accuracy
• Strong communication and interpersonal skills

Preferred Qualifications

• Experience in automotive, retail, or other high-consideration purchase industries
• Experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo, Braze, or similar)
• Proficiency in project management tools ( Airtable or similar tools a plus)

Right to work requirements

This role is limited for candidates with indefinite right to work within the USA.

Compensation/Benefits Information (US Applicants Only)

• Mobility Global states that the anticipated base salary range for this position is $90,000 to $95,000.
• Final base salary for this role will be based on the individual's geographical location as well as experience and qualifications for the role.
• In addition to base compensation, this role is eligible for an annual incentive plan.
• This role is eligible to receive additional company benefits.
• For more information on the benefits we provide to our employees, visit link https://mobilityglobalbenefits.com/ourbenefits

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

It is the policy of Mobility to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Mobility will provide reasonable accommodations for qualified individuals with disabilities.