Senior Marketing Analytics Lead: MMM, MTA & Insights

Hi-Altitude Brands; California (MO); Remote; USD 135,000 - 165,000; Full time

Benefits offered by this job

Flexible time off

9 annual company holidays

Birthday paid vacation day

Medical, dental, vision insurance (100

Life insurance & short-term disability

401(k) with 3% employer match

WFH stipend

Employee recognition program

Pet insurance

Product samples and discounts

Professional development fund

Calm App subscription

Job summary

Hi-Altitude Brands seeks a Sr. Manager of Marketing Analytics & Insights to be the analytical backbone of the marketing organization.

You’ll own analytics across the full marketing funnel—acquisition, brand, and retention—and translate complex data into actionable recommendations on investments, tests, and next steps. You’ll lead MMM, MTA, incrementality testing, and predictive modeling, evolving analytics infrastructure with BigQuery, Power BI, SQL, and Python, and guide a move toward a more

Qualifications

• 7+ years in analytics, marketing analytics, or a related quantitative field.
• Experience with subscription-based or recurring-revenue business models, ideally within DTC/e-commerce.
• Bachelor’s degree in Statistics, Mathematics, Economics, Computer Science, or related field.
• Deep expertise in subscription and DTC unit economics, including CAC, ROAS, CPA, churn, LTV, and AOV.
• Hands-on experience with MMM, MTA, and incrementality testing, including reconciling conflicting model outputs.
• Experience with Northbeam, Triple Whale, Rockerbox, or similar attribution/analytics platforms.
• Strong statistical modeling skills, including churn, LTV, and profitability modeling.
• Expert SQL and strong Python skills for transformation, automation, and modeling.
• Experience designing and interpreting A/B tests and causal inference.
• Hands-on experience with Power BI or similar BI platforms and migrating to new technologies.
• Proven ability to turn analysis into clear business recommendations and challenge assumptions when warranted.
• Strong communication skills with experience presenting to CEO/COO-level audiences.

Responsibilities

• Marketing & Media Analytics: Own MMM, MTA, and incrementality testing across the marketing funnel.
• Analyze DTC channel performance and cross-channel halo effects using Northbeam or similar platforms.
• Evaluate channel efficiency and recommend marketing investment priorities.
• Apply subscription and DTC economics (CAC, ROAS, LTV, churn, AOV, and CPA) to marketing decisions.
• Support A/B test design and analysis across CRM and marketing channels.

Skills

Statistical modeling

A/B testing

Data storytelling

Causal inference

Independent work

Education

Bachelor’s degree in Statistics, Mathematics, Economics, Computer Science, or related field

Tools

SQL

Python

Power BI

Northbeam

Triple Whale

Rockerbox

dbt

Airflow

Job description

Hi-Altitude Brands seeks a Sr. Manager of Marketing Analytics & Insights to be the analytical backbone of the marketing organization.

You’ll own analytics across the full marketing funnel—acquisition, brand, and retention—and translate complex data into actionable recommendations on investments, tests, and next steps. You’ll lead MMM, MTA, incrementality testing, and predictive modeling, evolving analytics infrastructure with BigQuery, Power BI, SQL, and Python, and guide a move toward a more