Marketing Analytics Lead: Data-Driven Insights

TWIST BIOSCIENCE; San Francisco (CA); Hybrid; USD 157,000 - 198,000; Full time

Job summary

Twist Bioscience is seeking a Marketing Analytics Manager to bridge marketing data and decision making. You will own the data model, metrics, and delivery of insights across self-serve dashboards and curated narratives for leadership.

You’ll work with marketing, product, and digital teams, drive lead quality measurement and campaign attribution, and help migrate from Marketo to Salesforce Marketing Cloud while strengthening data quality and transparency across the funnel.

Qualifications

• 7-10+ years in marketing analytics with B2B funnel experience
• Demonstrated ability to move from data to insight to recommendation
• Strong storytelling and communication for senior leaders
• Hands-on fluency with AI tools for analytics work
• SQL and Tableau proficiency; cloud data warehouse experience (Snowflake)
• Knowledge of attribution, funnel and lifecycle metrics, lead scoring

Responsibilities

• Own the data model and metric definitions across marketing
• Deliver marketing measurement end to end with concise narratives and recommendations
• Collaborate with commercial, product, and digital marketing leaders
• Define MQL lifecycle metrics and lead scoring validation
• Publish self-serve endpoints and curated visuals for fixed cadence reports
• Implement automated data quality checks to catch issues early
• Develop AI-assisted analytics tools and maintain semantic layer
• Own the marketing data product layer within Snowflake and Data Cloud
• Represent marketing analytics needs during cloud stack evolution

Skills

Marketing analytics

SQL

Tableau

Lead scoring

Campaign attribution

Executive storytelling

AI tools

Tools

Snowflake

Salesforce Marketing Cloud

Segment

Marketo

Job description

Twist Bioscience is seeking a Marketing Analytics Manager to bridge marketing data and decision making. You will own the data model, metrics, and delivery of insights across self-serve dashboards and curated narratives for leadership.

You’ll work with marketing, product, and digital teams, drive lead quality measurement and campaign attribution, and help migrate from Marketo to Salesforce Marketing Cloud while strengthening data quality and transparency across the funnel.