Marketing Specialist, Marketing Ops & Trafficking

Plymouth Rock Company; Port Reading (NJ); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

4 weeks PTO + holidays

Health insurance starting Day 1

401(k) employer contribution

Onsite gym and health center

Professional development resources

Wellness program and fitness reimburse

Paid family leave options

Tuition reimbursement

Job summary

The Plymouth Rock Company in Woodbridge, NJ is seeking a Marketing Specialist, Marketing Operations & Trafficking to set up, traffic, track, and reconcile paid media campaigns across channels. This role builds standardized processes for campaign setup, tagging, tracking, and billing, collaborating with Creative, MarTech, Data & Analytics, and IT.

Ideal candidates will have 2+ years in marketing operations, superb attention to detail, and strong communication skills.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2+ years of experience in marketing operations, ad operations, campaign trafficking, or related role.
• Familiarity with ad servers, tag management (Google Campaign Manager preferred), and digital advertising platforms; proficiency in Excel and Google Sheets.
• Exceptional attention to detail and ability to manage multiple deadlines in a fast-paced environment.
• Strong troubleshooting skills and a proactive approach to resolving issues.
• Clear written and verbal communication and a collaborative working style.
• Experience in insurance or regulated financial services and billing or invoice reconciliation preferred.

Responsibilities

• Campaign trafficking: Set up and traffic campaigns across media channels, including assets, tags, and tracking.
• Quality assurance: Test and QA campaigns, links, tracking parameters, and creative specs before and after launch.
• Tracking and naming: Maintain naming conventions, UTM parameters, and tracking standards for accurate data flow.
• Creative coordination: Manage asset requests, specs, versions, and timelines with Creative and Buyers.
• Billing and reconciliation: Support insertion orders, invoices, and spend reconciliation with Finance; resolve discrepancies.
• Reporting support: Assist with campaign reporting, dashboards, and data pulls for Buyers, Managers, Analytics.
• Process improvement: Document workflows and help implement automation and best practices.
• Systems and tools: Administer marketing ops tools like ad servers, tag mgmt, and project tools.
• Vendor support: Coordinate with agencies, publishers, and platforms on setup and troubleshooting.
• Cross-functional collaboration: Work with MarTech, Data & Analytics, Creative, Finance, and Compliance.

Skills

Communication

Attention to detail

Time management

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Ad servers

Tag management

Google Campaign Manager

Excel

Google Sheets

Job description

Marketing Specialist, Marketing Ops & Trafficking

#26-1728

Woodbridge, New Jersey, United States

Job Description

The Marketing Specialist, Marketing Operations & Trafficking ensures that paid media campaigns are set up, trafficked, tracked, and reconciled accurately and on time. This role is part of the Integrated Media team and supports Buyers and Managers across all channels.

The Specialist is the operational backbone of the media team, building consistent processes for campaign setup, creative and tag management, tracking, and billing, and partnering closely with Creative, MarTech, and Data & Analytics, and IT, this is an excellent opportunity for an organized, process-minded professional who takes pride in accuracy and in helping a team run more efficiently.

RESPONSIBILITIES

• Campaign trafficking: Set up and traffic campaigns across media channels, including creative assets, tags, and tracking, in accordance with approved plans and deadlines.
• Quality assurance: Test and QA campaigns, links, tracking parameters, and creative specifications before and after launch to confirm accurate delivery and attribution.
• Tracking and naming standards: Maintain consistent campaign naming conventions, UTM parameters, and tracking standards so that data flows accurately to reporting and analytics.
• Creative coordination: Work with Creative and Buyers to manage asset requests, specifications, versions, and timelines.
• Billing and reconciliation: Support insertion orders, purchase orders, invoice review, and spend reconciliation in partnership with Finance; flag and resolve discrepancies.
• Reporting support: Assist with campaign reporting, dashboards, and data pulls to support Buyers, Managers, and Analytics.
• Process improvement: Document workflows, identify opportunities to automate or streamline processes, and help implement best practices across the team.
• Systems and tools: Administer and support the team's marketing operations tools, such as ad servers, tag management, and workflow or project management platforms.
• Vendor and partner support: Coordinate with agencies, publishers, and platforms on campaign setup, specifications, and troubleshooting.
• Cross-functional collaboration: Partner with MarTech, Data & Analytics, Creative, Finance, and Compliance to keep campaigns operating smoothly.

QUALIFICATIONS

• Education: Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• Experience: 2+ years of experience in marketing operations, ad operations, campaign trafficking, or a related role.
• Technical skills: Familiarity with ad servers, tag management (Goggle Campaign Manager preferred), and digital advertising platforms; proficiency in Excel and Google Sheets.
• Organization: Exceptional attention to detail and the ability to manage multiple deadlines and priorities in a fast-paced environment.
• Problem solving: Strong troubleshooting skills and a proactive approach to identifying and resolving issues.
• Communication: Clear written and verbal communication and a collaborative working style.
• Preferred: Experience in insurance or other regulated financial services, and experience with billing or invoice reconciliation.

SALARY RANGE

The pay range for this position is $70,000 to $90,000 annually. Actual compensation will vary based on multiple factors, including employee knowledge and experience, role scope, business needs, geographical location, and internal equity.

PERKS & BENEFITS

• 4 weeks accrued paid time off, 8 paid national holidays per year, and 2 floating holidays
• Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
• Annual 401(k) Employer Contribution
• Free onsite gym and health center at our Woodbridge Location
• Resources to promote Professional Development (LinkedIn Learning and licensure assistance)
• Robust health and wellness program and fitness reimbursements
• Various Paid Family leave options including Paid Parental Leave
• Tuition Reimbursement

ABOUT THE COMPANY

The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner’s insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts.Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.

Location(s)

581 Main Street, Woodbridge , New Jersey 07095 , United States

Plymouth Rock is committed to a policy ofnon-discrimination and equal opportunity for all qualified applicants andemployees without regard to race, color, religion, gender, sexual orientation,age, national origin, ancestry or disability.

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