Marketing Specialist, Marketing Ops & Trafficking

Plymouth Rock Assurance; Port Reading (NJ); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

4 weeks accrued paid time off

8 paid national holidays per year

401(k) Employer Contribution

Free onsite gym and health center

Professional development support

Wellness program and reimbursements

Paid family leave options

Tuition Reimbursement

Job summary

Plymouth Rock Assurance is seeking a Marketing Specialist to own the campaign trafficking lifecycle, ensuring accurate setup, tagging, and tracking across paid media. You will collaborate with Creative, MarTech, Data & Analytics, and Finance to drive efficient processes and reliable reporting.

The role emphasizes attention to detail, cross-functional teamwork, and the ability to reconcile spend while supporting Buyers and Managers with dashboards and data pulls.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• 2+ years of experience in marketing operations, ad operations, campaign trafficking, or a related role.
• Familiarity with ad servers, tag management (Goggle Campaign Manager preferred), and digital advertising platforms; proficiency in Excel and Google Sheets.
• Exceptional attention to detail and the ability to manage multiple deadlines and priorities in a fast-paced environment.
• Strong troubleshooting skills and a proactive approach to identifying and resolving issues.
• Clear written and verbal communication and a collaborative working style.
• Experience in insurance or other regulated financial services, and experience with billing or invoice reconciliation.

Responsibilities

• Campaign trafficking: Set up and traffic campaigns across media channels, including creative assets, tags, and tracking, in accordance with approved plans and deadlines.
• Quality assurance: Test and QA campaigns, links, tracking parameters, and creative specifications before and after launch to confirm accurate delivery and attribution.
• Tracking and naming standards: Maintain consistent campaign naming conventions, UTM parameters, and tracking standards so that data flows accurately to reporting and analytics.
• Creative coordination: Work with Creative and Buyers to manage asset requests, specifications, versions, and timelines.
• Billing and reconciliation: Support insertion orders, purchase orders, invoice review, and spend reconciliation in partnership with Finance; flag and resolve discrepancies.
• Reporting support: Assist with campaign reporting, dashboards, and data pulls to support Buyers, Managers, and Analytics.
• Process improvement: Document workflows, identify opportunities to automate or streamline processes, and help implement best practices across the team.
• Systems and tools: Administer and support the team's marketing operations tools, such as ad servers, tag management, and workflow or project management platforms.
• Vendor and partner support: Coordinate with agencies, publishers, and platforms on campaign setup, specifications, and troubleshooting.
• Cross-functional collaboration: Partner with MarTech, Data & Analytics, Creative, Finance, and Compliance to keep campaigns operating smoothly.

Skills

Campaign trafficking

Quality assurance

Tracking standards

Creative coordination

Billing reconciliation

Reporting support

Process improvement

Systems & tools

Vendor support

Cross-functional collab

Education

Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience

Tools

Google Campaign Manager

Excel

Google Sheets

Job description

The Marketing Specialist, Marketing Operations & Trafficking ensures that paid media campaigns are set up, trafficked, tracked, and reconciled accurately and on time. This role is part of the Integrated Media team and supports Buyers and Managers across all channels.

The Specialist is the operational backbone of the media team, building consistent processes for campaign setup, creative and tag management, tracking, and billing, and partnering closely with Creative, MarTech, and Data & Analytics, and IT, this is an excellent opportunity for an organized, process-minded professional who takes pride in accuracy and in helping a team run more efficiently.

RESPONSIBILITIES

• Campaign trafficking: Set up and traffic campaigns across media channels, including creative assets, tags, and tracking, in accordance with approved plans and deadlines.
• Quality assurance: Test and QA campaigns, links, tracking parameters, and creative specifications before and after launch to confirm accurate delivery and attribution.
• Tracking and naming standards: Maintain consistent campaign naming conventions, UTM parameters, and tracking standards so that data flows accurately to reporting and analytics.
• Creative coordination: Work with Creative and Buyers to manage asset requests, specifications, versions, and timelines.
• Billing and reconciliation: Support insertion orders, purchase orders, invoice review, and spend reconciliation in partnership with Finance; flag and resolve discrepancies.
• Reporting support: Assist with campaign reporting, dashboards, and data pulls to support Buyers, Managers, and Analytics.
• Process improvement: Document workflows, identify opportunities to automate or streamline processes, and help implement best practices across the team.
• Systems and tools: Administer and support the team's marketing operations tools, such as ad servers, tag management, and workflow or project management platforms.
• Vendor and partner support: Coordinate with agencies, publishers, and platforms on campaign setup, specifications, and troubleshooting.
• Cross-functional collaboration: Partner with MarTech, Data & Analytics, Creative, Finance, and Compliance to keep campaigns operating smoothly.

QUALIFICATIONS

• Education: Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• Experience: 2+ years of experience in marketing operations, ad operations, campaign trafficking, or a related role.
• Technical skills: Familiarity with ad servers, tag management (Goggle Campaign Manager preferred), and digital advertising platforms; proficiency in Excel and Google Sheets.
• Organization: Exceptional attention to detail and the ability to manage multiple deadlines and priorities in a fast-paced environment.
• Problem solving: Strong troubleshooting skills and a proactive approach to identifying and resolving issues.
• Communication: Clear written and verbal communication and a collaborative working style.
• Preferred: Experience in insurance or other regulated financial services, and experience with billing or invoice reconciliation.

SALARY RANGE

The pay range for this position is $70,000 to $90,000 annually. Actual compensation will vary based on multiple factors, including employee knowledge and experience, role scope, business needs, geographical location, and internal equity.

PERKS & BENEFITS

• 4 weeks accrued paid time off, 8 paid national holidays per year, and 2 floating holidays
• Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
• Annual 401(k) Employer Contribution
• Free onsite gym and health center at our Woodbridge Location
• Resources to promote Professional Development (LinkedIn Learning and licensure assistance)
• Robust health and wellness program and fitness reimbursements
• Various Paid Family leave options including Paid Parental Leave
• Tuition Reimbursement

ABOUT THE COMPANY

The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner’s insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.