Marketing Specialist, Direct Mail/Email Buyer

Plymouth Rock Company; Port Reading (NJ); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

4 weeks accrued paid time off, 8 paid

annual holidays

2 floating holidays

Health insurance from Day 1

401(k) Employer Contribution

Onsite gym and health center

Professional development resources

Wellness program and fitness reimburse

Paid parental leave

Tuition Reimbursement

Job summary

The Plymouth Rock Company is hiring a Marketing Specialist, Direct Mail/Email Buyer in Woodbridge, NJ. This role focuses on planning, buying, and optimizing direct mail, email, and aggregator campaigns to drive new customer acquisition while managing budgets and vendor relationships.

You will collaborate with Data & Analytics, Creative, and Operations to test approaches, report results, and improve CPA and ROI across channels.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3+ years in direct response or performance marketing with direct mail, email, aggregators, or partner channels.
• Strong understanding of email testing and optimization (subject lines, creative, CTA, cadence).
• Analytical ability with Excel; evaluate campaign data, response rates, CPA and ROI.
• Negotiation and vendor management experience.
• Excellent attention to detail and organization.
• Strong written and verbal communication; collaboration skills.
• Preferred: Insurance experience with aggregators or comparison marketplaces.

Responsibilities

• Campaign planning and execution: plan, buy, and manage direct mail, aggregator, and email campaigns to meet acquisition goals.
• Audience and list strategy: partner with Data & Analytics on targeting, list selection, modeling, and suppression.
• Aggregator management: manage relationships, bids, budgets, and performance with aggregators and marketplace partners.
• Vendor negotiation: negotiate rates, terms, and placements with providers and vendors.
• Testing and optimization: design and run tests; analyze results; improve CPA, ROI, and volume.
• Budget management: track spend, pacing, and forecasts; flag variances and reallocate as needed.
• Reporting and insights: build regular performance reports and communicate findings to leadership.
• Cross-functional collaboration: coordinate with Creative, Marketing Operations & Trafficking, and Product.
• Compliance: ensure campaigns follow CAN-SPAM, privacy rules, and insurance advertising standards.
• Market awareness: monitor competitor activity and industry trends.

Skills

Direct response marketing

Data-driven marketing

Excel proficiency

Campaign optimization

Vendor management

Communication

Detail orientation

Insurance/financial services knowledge

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

Marketing Specialist, Direct Mail/Email Buyer

#26-1727

Woodbridge, New Jersey, United States

Job Description

The Buyer, Direct Mail, Aggregators & Email plans, negotiates, and optimizes paid media across direct mail, insurance aggregator and marketplace partners, and email channels. This role is part of the Integrated Media team and is responsible for driving efficient, profitable new customer acquisition through these channels.

The Buyer works closely with Data & Analytics, Creative, Marketing Operations, and external partners to plan campaigns, manage budgets, test new approaches, and report on results. This is an excellent opportunity for a detail-oriented, analytical marketer who enjoys managing vendor relationships and continually improving performance.

RESPONSIBILITIES

• Campaign planning and execution: Plan, buy, and manage direct mail, aggregator, and email campaigns from audience selection through delivery, in line with acquisition goals and budgets.
• Audience and list strategy: Partner with Data & Analytics on audience targeting, list selection, modeling, and suppression strategies to improve response and quality.
• Aggregator management: Manage relationships, bids, budgets, and performance with insurance aggregators and marketplace partners; identify and evaluate new partners and opportunities.
• Vendor negotiation: Negotiate rates, terms, and placements with list providers, print and mail vendors, email partners, and aggregators.
• Testing and optimization: Design and run tests across audiences, offers, creative, timing, and bids; analyze results and apply learnings to improve CPA, ROI, and volume.
• Budget management: Track spend, pacing, and forecasts by channel; flag variances and recommend reallocation as needed.
• Reporting and insights: Build regular performance reports and communicate findings and recommendations to the Manager and senior leadership.
• Cross-functional collaboration: Coordinate with Creative, Marketing Operations & Trafficking, and Product on creative, offers, timelines, and approvals.
• Compliance: Ensure campaigns follow applicable regulations and company standards, including CAN-SPAM, privacy requirements, and insurance advertising rules.
• Market awareness: Monitor competitor activity, industry trends, and new channel opportunities.

QUALIFICATIONS

• Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience: 3+ years of experience in direct response or performance marketing, with hands-on experience in direct mail, email, aggregators, or affiliate and partner channels. Specifically, experience with segmentation and personalization preferred, including using customer data and behavior to determine appropriate messaging.
• Optimization: Strong understanding of email testing and optimization, including subject lines, creative, CTA, cadence and journey testing.
• Analytical skills: Strong analytical ability and proficiency in Excel; comfortable evaluating campaign data, response rates, and CPA and ROI metrics.
• Negotiation and vendor management: Demonstrated ability to manage vendors and negotiate favorable terms.
• Organization: Excellent attention to detail, with the ability to manage multiple campaigns and deadlines.
• Communication: Strong written and verbal communication and collaboration skills.
• Preferred: Experience in insurance or other regulated financial services, and familiarity with insurance aggregator or comparison marketplaces.

SALARY RANGE

The pay range for this position is $70,000 to $90,000 annually. Actual compensation will vary based on multiple factors, including employee knowledge and experience, role scope, business needs, geographical location, and internal equity.

PERKS & BENEFITS

• 4 weeks accrued paid time off, 8 paid national holidays per year, and 2 floating holidays
• Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
• Annual 401(k) Employer Contribution
• Free onsite gym and health center at our Woodbridge Location
• Resources to promote Professional Development (LinkedIn Learning and licensure assistance)
• Robust health and wellness program and fitness reimbursements
• Various Paid Family leave options including Paid Parental Leave
• Tuition Reimbursement

ABOUT THE COMPANY

The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner’s insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts.Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.

#LI-DNI

Location(s)

581 Main Street, Woodbridge , New Jersey 07095 , United States

Plymouth Rock is committed to a policy ofnon-discrimination and equal opportunity for all qualified applicants andemployees without regard to race, color, religion, gender, sexual orientation,age, national origin, ancestry or disability.

EEO is the Law ADP Privacy Statement Artificial Intelligence Google Privacy Policy Google Terms of Service