Marketing Specialist I: Content & Campaigns for Growth

EDCO Inc; Frederick (MD); Hybrid; USD 36,000 - 41,000; Full time

Job summary

EDCO Inc is seeking a Marketing Specialist I to join the Graphic Arts Dept in Frederick, MD. The role focuses on creating compelling content, executing campaigns, and supporting the sales team with digital presence and lead generation.

You will manage website content, product pages, and SEO, while coordinating with teams to deliver consistent branding and marketing results across channels.

Qualifications

• Bachelor's degree in marketing, communications, business, or a related field (or equivalent experience).
• 2+ years of marketing experience and ability to manage multiple projects.

Responsibilities

• Create engaging content for email campaigns, websites, blogs, brochures, and case studies.
• Plan, build, test, and launch campaigns across channels: email, web, social, digital ads, print, events.
• Gather customer feedback and stories to inform marketing decisions.
• Maintain EDCO's websites and e-commerce content with product pages and SEO basics.
• Coordinate social content calendars, photography, and videos for EDCO products.
• Support CRM data quality, lead capture, campaign tracking, and lead routing.
• Assist with event planning, booth prep, and post-event follow-up.
• Monitor campaign results and site activity to identify trends and optimization opportunities.
• Collaborate with Marketing, Sales, Customer Experience, Engineering, and partners.

Skills

Content creation

Campaign planning

CRM data handling

SEO basics

Social media

Education

Bachelor's degree in marketing, communications, business, or related field

Tools

CRM systems

SEO

Microsoft 365

Marketing automation

Job description

EDCO Inc is seeking a Marketing Specialist I to join the Graphic Arts Dept in Frederick, MD. The role focuses on creating compelling content, executing campaigns, and supporting the sales team with digital presence and lead generation.

You will manage website content, product pages, and SEO, while coordinating with teams to deliver consistent branding and marketing results across channels.