Marketing Specialist I

EDCO Inc; Frederick (MD); Hybrid; USD 36,000 - 41,000; Full time

Job summary

EDCO Inc is seeking a Marketing Specialist I to join the Graphic Arts Dept in Frederick, MD. The role focuses on creating compelling content, executing campaigns, and supporting the sales team with digital presence and lead generation.

You will manage website content, product pages, and SEO, while coordinating with teams to deliver consistent branding and marketing results across channels.

Qualifications

• Bachelor's degree in marketing, communications, business, or a related field (or equivalent experience).
• 2+ years of marketing experience and ability to manage multiple projects.

Responsibilities

• Create engaging content for email campaigns, websites, blogs, brochures, and case studies.
• Plan, build, test, and launch campaigns across channels: email, web, social, digital ads, print, events.
• Gather customer feedback and stories to inform marketing decisions.
• Maintain EDCO's websites and e-commerce content with product pages and SEO basics.
• Coordinate social content calendars, photography, and videos for EDCO products.
• Support CRM data quality, lead capture, campaign tracking, and lead routing.
• Assist with event planning, booth prep, and post-event follow-up.
• Monitor campaign results and site activity to identify trends and optimization opportunities.
• Collaborate with Marketing, Sales, Customer Experience, Engineering, and partners.

Skills

Content creation

Campaign planning

CRM data handling

SEO basics

Social media

Education

Bachelor's degree in marketing, communications, business, or related field

Tools

CRM systems

SEO

Microsoft 365

Marketing automation

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Marketing Specialist I

Graphic Arts Dept, Frederick, MD, US

Salary Range: $25.83 To $29.91 Hourly

Are you someone who enjoys creating compelling content, uncovering customer insights, and turning ideas into action? EDCO is looking for a proactive, detail-oriented Marketing Specialist I to help execute marketing initiatives that support our products, customers, and business growth.

This is a hands-on role for someone who enjoys variety, takes initiative, and is comfortable moving projects from concept to completion. You'll play an important part in how EDCO communicates with customers, showcases its products, supports its sales team, and strengthens its digital presence.

What You'll Do

• Create Engaging Content: Write and edit email campaigns, website copy, product descriptions, blogs, brochures, case studies, presentations, and sales materials that communicate the value of EDCO's products and services.
• Execute Marketing Campaigns: Help plan, build, test, and launch campaigns across email, websites, social media, digital advertising, print, and events.
• Connect With Customers: Proactively reach out to customers, distributors, rental partners, and prospects to gather feedback, understand their challenges, identify opportunities, and develop customer stories that inform marketing decisions.
• Manage Digital Channels: Keep EDCO's websites and e-commerce content current, including product pages, images, landing pages, educational resources, promotions, pricing information, and basic SEO.
• Support Social Media and Creative Projects: Coordinate content calendars, photography, videos, product demonstrations, and other creative assets that showcase EDCO's products and applications.
• Support Sales and Lead Generation: Assist with CRM data quality, lead capture, campaign tracking, lead routing, and follow-up to help connect marketing efforts with sales opportunities.
• Coordinate Events and Trade Shows: Support event planning, promotional materials, booth preparation, lead collection, and post-event follow-up.
• Measure Results: Monitor campaign performance, website activity, leads, e-commerce results, and social engagement to identify trends and opportunities for improvement.
• Collaborate Across Teams: Work closely with Marketing, Sales, Customer Experience, Engineering, vendors, and agency partners to coordinate projects, maintain brand consistency, and meet deadlines.

What We're Looking For

The ideal candidate is both creative and analytical, with the initiative to ask questions, find answers, and keep projects moving without waiting for step-by-step direction.

• Experience: At least 2 years of relevant marketing experience.
• Education: A bachelor's degree in marketing, communications, business, or a related field, or an equivalent combination of education and experience.
• Communication Skills: Strong writing, editing, interviewing, and interpersonal skills, with the confidence to initiate conversations with customers and prospects by phone, email, or in person.
• Digital Marketing Knowledge: Experience with email marketing, social media, website content, and basic marketing analytics.
• Ownership and Initiative: A self-starter who identifies opportunities, anticipates content needs, solves problems, and follows through on commitments.
• Organization: The ability to manage multiple projects, balance priorities, and meet deadlines while maintaining strong attention to detail.
• Curiosity and Adaptability: A willingness to learn EDCO's products, understand customer applications, and translate technical information into clear, useful marketing content.

Experience with e-commerce platforms, CRM systems, SEO, paid advertising, marketing automation, photography, video, or design tools is a plus. Working knowledge of Microsoft 365 is expected.

What Success Looks Like

You'll help EDCO deliver consistent, effective marketing across channels, create useful content that supports customers and the sales team, uncover insights directly from the market, and identify ways to improve campaigns and the customer experience. Success comes from combining strong execution with curiosity, accountability, and a willingness to take initiative.

Why Join EDCO?

EDCO offers a benefits package designed to support employees, including:

• Medical, dental, and vision coverage
• 401(k) and potential profit-sharing opportunities
• Paid vacation, sick leave, and holidays
• A birthday holiday
• Life and long-term disability insurance
• Educational assistance with up to 100% tuition reimbursement for approved courses

Benefit eligibility and waiting periods apply.

Ready to Make an Impact?

If you enjoy creating, learning, connecting with customers, and taking ownership of meaningful marketing projects, we'd love to hear from you.

Learn more about EDCO at EDCOinc.com.