Marketing Coordinator: Campaigns, Content & Analytics

Cengage Group; Baltimore (MD); Remote; USD 26,000 - 43,000; Full time

Job summary

Cengage Group, a global edtech company, is seeking a Marketing Assistant to support the development and execution of marketing campaigns from our Baltimore-area office. You’ll coordinate content calendars, help with materials, and collaborate with cross-functional teams to drive customer outcomes.

The role emphasizes organization, strong communication, and familiarity with marketing tools and platforms, with opportunities to learn and contribute across B2B and B2C channels.

Qualifications

• Degree, certification, or minor in Marketing, Communications, Journalism, or a related field.
• Organized, accurate, and thorough.
• Strong written and verbal communication skills.
• Ability to prioritize tasks to deliver projects on schedule.
• Knowledge of marketing terminology.
• Ability to develop marketing content and collateral.
• Ability to manage multiple priorities and collaborate effectively within a team.
• Proficiency in Microsoft Office Suite.
• Familiarity with Adobe Creative Suite.
• Passion for digital education and positive customer outcomes.
• Familiarity with marketing strategies and delivery channels.
• Understanding of both B2B and B2C marketing is a plus.
• Channel or product marketing experience is a plus.
• Experience with Salesforce Pardot or Marketing Cloud is a plus.

Responsibilities

• Assist marketing leadership with strategy execution and campaign support.
• Collaborate confidently with external partners.
• Coordinate, track, and facilitate project completion.
• Create and organize content calendars.
• Optimize internal processes.
• Assist with creation and proofreading of marketing materials.
• Coordinate distribution of marketing materials internally and externally.
• Assist with basic analytics and reporting across multiple channels.
• Collaborate with cross-functional internal teams to deliver results.
• Assist with market research and identify emerging trends and opportunities.

Skills

Marketing basics

Written & verbal communication

Organization & thoroughness

Task prioritization

Marketing terminology

Content development

Collaboration

Microsoft Office

Adobe Creative Suite

Digital marketing

Education

Marketing / Communications / Journalism degree or related

Tools

Adobe Creative Suite

Microsoft Office Suite

Job description

Cengage Group, a global edtech company, is seeking a Marketing Assistant to support the development and execution of marketing campaigns from our Baltimore-area office. You’ll coordinate content calendars, help with materials, and collaborate with cross-functional teams to drive customer outcomes.

The role emphasizes organization, strong communication, and familiarity with marketing tools and platforms, with opportunities to learn and contribute across B2B and B2C channels.