Digital Marketing Strategist: Content & Campaigns

ADP, Inc.; Parkersburg (WV); On-site; USD 55,000 - 75,000; Full time

Job summary

ADP, Inc. in Parkersburg, WV seeks a Marketing Specialist to develop engaging content that promotes services across social media, website, email marketing, and digital ads.

You will collect data to inform campaigns aimed at growth and customer engagement while ensuring compliance with regulatory guidelines. You'll work with the Director of Marketing, manage vendors, help set an annual advertising budget, create campaigns, and produce marketing materials.

Qualifications

• Bachelor’s Degree in Marketing with emphasis in digital media.
• 3–5 years’ relevant work experience in Digital Media Marketing.
• Proficient with Microsoft Office, especially PowerPoint; working knowledge of Canva and graphic design software.
• Strong verbal and written communication skills; able to manage time and priorities effectively.

Responsibilities

• Develop marketing content across social media, website, email marketing, digital advertising and other channels.
• Collaborate with the Director of Marketing on branding and campaign strategies.
• Analyze data to inform campaigns and present results to leadership.
• Create and schedule social media content; manage vendor relationships and advertising budget.
• Maintain website content and marketing materials; produce customer communications.

Skills

Digital media marketing

Verbal communication

Written communication

Time management

Adaptability

Attention to detail

Discretion/confidentiality

Independent work

Team collaboration

Education

Bachelor's degree in Marketing

Tools

PowerPoint

CANVA

Graphic design software

Job description

ADP, Inc. in Parkersburg, WV seeks a Marketing Specialist to develop engaging content that promotes services across social media, website, email marketing, and digital ads.

You will collect data to inform campaigns aimed at growth and customer engagement while ensuring compliance with regulatory guidelines. You'll work with the Director of Marketing, manage vendors, help set an annual advertising budget, create campaigns, and produce marketing materials.