Marketing Specialist – Homebuilder Branding & Lead Growth

Neal Communities; Sarasota (FL); On-site; USD 50,000 - 70,000; Full time

Job summary

Neal Communities in Sarasota, FL is seeking a Marketing Specialist for Simply Dwell Homes to coordinate marketing execution with sales and partners, driving traffic, leads, and brand awareness.

You will manage requests, liaison with agencies and vendors, and oversee content creation, events, and digital campaigns to support community openings and growth.

The role requires a Bachelor's in marketing and 3+ years experience in homebuilding or real estate marketing; travel to communities is expected.

Qualifications

• Bachelor's degree in marketing, advertising, communications, business, or related field.
• Three or more years of marketing experience; homebuilding, residential real estate, or construction-related marketing preferred.
• Demonstrated ability to independently manage multiple projects, deadlines, agencies, and vendors in a fast-paced environment.
• Strong written, verbal, proofreading, organizational, project management, and interpersonal communication skills.
• Working knowledge of websites, CRM and email platforms, social media, digital advertising, analytics tools, and Microsoft Office.
• Adobe Photoshop, InDesign, WordPress, or comparable creative/website experience preferred.
• Strong attention to detail, initiative, accountability, sound judgment, and ability to translate sales priorities into marketing actions.

Responsibilities

• Plan and execute marketing initiatives to support community traffic, lead generation, sales conversion, and brand awareness.
• Serve as the primary intake point for marketing requests and manage priorities, deadlines, approvals, and deliverables from inception through completion.
• Act as the primary liaison with third-party advertising agencies, digital partners, printers, sign companies, photographers, videographers, website vendors, and other marketing suppliers.
• Prepare creative briefs, coordinate production, obtain internal approvals, provide consolidated feedback, and hold outside partners accountable for quality, budget, accuracy, and deadlines.
• Coordinate marketing for active and future communities, including openings, inventory campaigns, promotions, Realtor outreach, events, signage, collateral, displays, and campaigns.
• Monitor marketing performance, including website traffic, lead sources, campaign results, cost per lead, email engagement, and ROI; provide weekly/monthly reporting.

Skills

Project management

Communication

Marketing strategy

Content creation

Digital marketing

Attention to detail

Travel readiness

Education

Bachelor's degree in marketing or related field

Tools

Adobe Photoshop

InDesign

WordPress

CRM platforms

Microsoft Office

Job description

Neal Communities in Sarasota, FL is seeking a Marketing Specialist for Simply Dwell Homes to coordinate marketing execution with sales and partners, driving traffic, leads, and brand awareness.

You will manage requests, liaison with agencies and vendors, and oversee content creation, events, and digital campaigns to support community openings and growth.

The role requires a Bachelor's in marketing and 3+ years experience in homebuilding or real estate marketing; travel to communities is expected.