Marketing Specialist for Homebuilding & Communities

Neal Communities of Southwest Florida, Inc.; Sarasota (FL); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health Insurance

401(k) Matching Contributions

Paid Holidays

Tuition Reimbursement

Job summary

Neal Communities is seeking a Marketing Specialist for Simply Dwell Homes to coordinate marketing efforts with the sales team and third-party partners in the Sarasota area. You will plan campaigns, manage intake requests, and help build brand awareness.

You will collaborate with agencies, photographers, and digital partners to produce briefs, content, and campaigns while ensuring timely delivery and brand consistency.

Qualifications

• Bachelor's degree in marketing, advertising, communications, business, or a related field; equivalent education and experience may be considered.
• Three or more years of marketing experience; homebuilding, residential real estate, or construction-related marketing experience is preferred.
• Demonstrated ability to independently manage multiple projects, deadlines, agencies, and vendors in a fast-paced environment.
• Strong written, verbal, proofreading, organizational, project management, and interpersonal communication skills.

Responsibilities

• Plan and execute marketing initiatives under the direction of the Director of Sales, supporting community traffic, lead generation, sales conversion, and brand awareness.
• Serve as the primary intake point for marketing requests and manage priorities, deadlines, approvals, and deliverables from inception through completion.
• Act as the primary liaison with third-party advertising agencies, digital partners, printers, sign companies, photographers, videographers, website vendors, and other marketing suppliers.
• Prepare creative briefs, coordinate production, obtain internal approvals, provide consolidated feedback, and hold outside partners accountable for quality, budget, accuracy, and deadlines.
• Coordinate marketing for active and future communities, including community and model openings, inventory campaigns, promotions, Realtor outreach, events, signage, collateral, displays, and promotional materials.
• Coordinate website content, community pages, floor plans, site plans, inventory listings, digital advertising, social media, email marketing, CRM campaigns, and lead-nurturing initiatives.

Skills

Marketing strategy

Project management

Communication

Team collaboration

Education

Bachelor's in Marketing

Tools

WordPress

Adobe Photoshop

InDesign

CRM systems

Microsoft Office

Job description

Neal Communities is seeking a Marketing Specialist for Simply Dwell Homes to coordinate marketing efforts with the sales team and third-party partners in the Sarasota area. You will plan campaigns, manage intake requests, and help build brand awareness.

You will collaborate with agencies, photographers, and digital partners to produce briefs, content, and campaigns while ensuring timely delivery and brand consistency.